2018 Analytics Exam Answers February 2018

2018 Analytics Exam Answers February 2018


1). What is the set of rules that determines how sales and conversions get attributed based on touch points in the conversion path?

2). By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

3). You can only apply a Custom Dimension to data that was collected after you created the dimension.

4). If you wanted to track what search terms customers use to find your products on your website, what would you set up?

5). How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

6). Which of these would prevent data from appearing in a Custom Report?

7). If you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google analytics count?

8). Which of these can be imported to define a remarketing audience?

9). What four types of Goals are available in Google Analytics?

10). What is a “Secondary dimension” in Google Analytics?

11). What will happen if you install the same default tracking code on pages with different domains?

12). Filters may be applied retroactively to any data that has been processed.

13). What is the “Bounce Rate” in Google Analytics?

14). Which of these is a scope for a Custom Metrics?

15). When will the Analytics tracking code send a pageview hit to Google Analytics?

16). Which report indicates the pages of your website where users first arrived?

17). Which of these can join offline business systems data with online data collected by Google Analytics?

18). Which campaign parameter is NOT standard in Google Analytics?

19). What scope would you apply for a Custom Dimension that collects data for users who log into your website?

20). Which of these is NOT a valid metric-dimension combination?

21). Which of these does Google Analytics use to distinguish new and returning users?

22). Which of the following criteria could NOT be used for a Dynamic Remarketing audience?

23). Filters let you include, exclude, or modify the data you collect in a view.

24). By default, Google Analytics can only collect behavioral data from web-connected systems.

25). Which of these is NOT a benefit of using segments in your data analysis?

26). Which of the following statements about segments is incorrect?

27). What URL tag does AdWords add to the destination URL using auto-tagging?

28). Metrics cannot be paired with dimensions of the same scope.

29). If you want to track users and sessions across multiple domains, what must you set up?

30). Which kinds of hits does Google Analytics track?

31). You cannot change the default session timeout duration in Google Analytics.

32). Which report can compare metrics based on user acquisition date over a series of weeks?

33). Which of these can you NOT share using The Solutions Gallery?

34). If a filter excludes data from a view, that data can never be recovered for that view:

35). Which report would you use to determine where users start or exit the conversion funnel?

36). Which reports can show you how website referrals, organic search, and ad Campaigns assisted in the conversion process?

37). Which tags does Google Analytics recommend to accurately track campaigns?

38). In Multi-Channel Funnel Reports conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

39). Which of these criteria CANNOT be used to create a custom segment?

40). If a user visits the homepage of a website with a video embedded and leaves without clicking on anything, Google analytics will count this session as a bounce.

41). Which report shows the percentage of traffic that has visited your site before?

42). Which data table display compares report metrics to the website average?

43). What is a “dimension” in Google Analytics?

44). Google Analytics filters are applied in the order in which they are set in your view.

45). If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

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46). Custom Dimensions can be used as which of the following?

47). Views can include website data from before the view was created.

48). What is required for User ID to track users across different devices?

49). By default, when does an Analytics session expire?

50). What type of data does Google Analytics prohibit you from collecting?

51). By default, which of these is NOT considered a “medium” in Google Analytics?

52). By default, which of these is NOT considered a “source” in Google Analytics?

53). What is a “metric” in Google Analytics?

54). Which of these could NOT be tracked using Goals in Google Analytics?

55). Which report helps you understand which kinds of mobile devices were used to visit your website?

56). You may apply a new Custom Channel Group retroactively to organize data that has been previously collected.

57). Once you have deleted a view, you have a limited number of days to restore that view.

58). Which report helps identify which browsers may have had problems with your website?

59). Which reports require you to activate Advertising Features?

60). What would you set up to collect how many comments users posted to a webpage on your site?

61). Which report shows a visual representation of user interactions on your website?

62). What feature would you set up to collect company-specific data such as Member Status?

63). To recognize users across different devices, what feature must you enable?

64). Smart Goals are created automatically by Google’s machine-learning algorithms.

65). Which filter would you apply if you only wanted to include data from a campaign titled “Back to School” in Campaign reports?

66). To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?

67). By default, which of these are NOT Remarketing audiences that you can define?

68). Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

69). Which report helps you determine the percent of your site traffic that has visited previously?

70). Which of these is NOT possible when you link your AdWords account to Google Analytics?