25 Reasons Why Isn’t My Website Showing Up on Google?

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25 Reasons Why Isn’t My Website Showing Up on Google?   

Traffic is the bread and butter of any internet based enterprise and Google, which attracts over 3.5 billion search queries per second, is the prime channel for getting cheap, organic traffic. A site not showing up on Google is, therefore, a significant setback which renders all resources expended in development in vain. Below are 25 of the main reasons why your site might not be showing up.

Lack of content

Crawlers depend on text as opposed to images to serve search results. If your site has no text-based content, it becomes virtually invisible to search engine crawlers.

Poor title tags

Generic, non-descriptive title tags are disadvantageous as search engines disregard them for detailed and fleshed out tags. Title tags should be specific and keyword rich.

Hacked website

In case your site gets hacked, immediate action is advised. Otherwise, the site may be penalized or de-indexed.

Blacklisted site

If you happen to fall on Google’s naughty list due to flouting regulations, knowingly or unknowingly, your site can be blacklisted.

Overuse of flash content

A flash heavy site can be very impressive and unique; sadly, search engines are to a great extent blind to all-flash sites.

The site is not indexed

Sometimes, Google takes up to two weeks to index a brand new site which results in the site not showing in SERPs until indexing is complete.

Blocked indexing of pages

Pages not relevant to the site but useful to the developer in creating the final product are often blocked through coding. It might happen that such code may mistakenly apply to important site pages resulting in invisibility.

Use of duplicate content

Duplicate content is outlawed and using the same may result in site banning.

Poor content

Google is committed to offering high-quality results to users. Sites with poor content that does not provide value hardly appear in SERPs, and with time, such sites may eventually be banned or blacklisted.

Internal 404 errors

If your site serves lots of internal 404 errors, Google algorithms will begin overlooking it in SERPs since it acts as a sign that the website is not well taken care of.

Overuse of reciprocal links

Overuse of reciprocal links, otherwise known as link swapping, may come off as an attempt to rig the system. It may cause friction with Google and result in stiff penalties.

Overuse of purchased links

Just as with reciprocal links, overuse of purchased links is not advised. Google might view it as a manipulation attempt which may lead to penalties.

Using spun content

Considered a black-hat SEO tactic, spun content is one of the sure ways to get into Google’s bad books.

Keyword stuffing

Google algorithms are engineered to determine content quality so as to serve highly relevant results. Keyword stuffing may lead to penalties since it significantly dilutes content quality.

Lack of sitemap data

Google’s crawlers make use of the XML sitemap data to determine the website’s structure. Lack of sitemap data may result in the site getting overlooked by crawlers.

Recurrent downtime

Google hates sites with frequent downtime since it points out negligence and results in disgruntled users. It may, therefore, result in penalties.

Excessive use of affiliate links

Too much of anything is bad, and this applies to affiliate links. Overuse of the same according to Google dilutes quality which directly results in a dip in the site’s rank.

Broken links

If your site has lots of broken links, again, Google terms it as negligence and the result may be a penalty if you fail to mend the links.

Publishing blacklisted SEO content

Otherwise known as black-hat SEO content, publishing the same in your site results in immediate blacklisting.

Link smuggling

Accomplished by unnaturally including links in script files, Google algorithms are good at picking up such underhand tactics, and punishment is usually inescapable in such circumstances.

Stolen content

If you publish stolen content, or your content is stolen and published by another, it might lead to penalties for either of you. Report any case of stolen content to Google immediately.

Your content links to malicious sites

If your site has connections to malicious sites such as phishing, pornography, and hacking sites and Google gets wind of it, you might get a penalty.

Abuse of meta keywords

Meta keywords are easy to manipulate and abuse, but the downside is that your site may get penalized if Google knows what you are up to. Recommended use is 5 meta keywords per page.

Too many error codes

Besides the common and sometimes unavoidable 404 codes, excessive error codes such as 30* and 50* errors may cause trouble if not dealt with promptly.

Abusing redirects

If you get penalized and decide to use a redirect as a workaround, you will, essentially, be transferring the penalty to the redirected location.

Google is superb at catching up with underhand techniques aimed at boosting rank or escaping due punishment. The best approach is to get acquainted with all the best practices. Otherwise, seek the services of a professional to ensure you do not run into policy based, or technical problems.