25 Steps Google Analytics Essential Training

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25 Steps Google Analytics Essential Training 

Google Analytics is a website owner’s best friend. It makes it possible to track the progress achieved regarding conversions, leads generated, social media performance, visitor activity, SEO, engagement among others. Below are 25 essential training steps relating to Google Analytics.

Creating a Google account

Creating a Google account will make it possible to access the Google analytics framework. You probably already have one e.g. Google+, Gmail, Google Drive, etc.

Creating a Google Analytics account

Search for Google Analytics and click on sign up. Take note of all details regarding your signup specifics so that your account can always be secure.

Filling out site information

For Google analytics to work, you will have to provide your website’s data. Necessary details include your site’s name, address, etc.

Editing site details

If at all you make a mistake when providing site data, you can always edit it later once you are done with the sign-up process.

Defining what you would like to track

You will be provided with a page where you will select what you want to track: whether a mobile app or a website. For this article, we will make the assumption that it is a website.

Setting data sharing preferences

Select how you want Google to share your data on the resulting page. Whether with specialists, technical support, for benchmarking purposes, etc.

Getting a tracking code

You now have to get a tracking code which will enable Google to track all the activity on your website. Read and accept the terms and conditions, and you will be provided with a code.

Installing the code into your site’s pages

Install the obtained code into all the pages on your site. You will have to install your code depending on the architecture of your site. Some plugins can help.

Setting your site’s goals

Navigate to admin> website views> goals so as to set the goals your site aims to achieve.

Importance of goals

Setting goals is the only way Google will know which activity on your site is more significant. Goals include conversions, sales, generation of leads, etc.

Goal description and goal details

Still under goals, scroll down to the second and third steps to describe your goals in more detail. To add more goals, simply click on “new goal.”

Analytics support

If at all you face any challenge, make use of the helpful support page.

Integrating site search

If your website has a search feature, it has to be integrated differently with analytics. Navigate to Admin>view settings then scroll down and turn on site search. Then, enter your search URL and related details.

Adding a new account

If you have several sites, you might want to organize them under different accounts. Navigate to admin>account and select new account in the drop down menu to add a new account.

Adding another website

To add another website to your analytics account, navigate to admin> property and select new property in the drop down menu.

View mode

Under the view tab on the far right of the resulting page after you click on the admin button, make sure the view mode is set to “all website data” so that Google can collect all data relating to your site.

Wait time

With everything set up, a period of 24 hours has to elapse before Google can start collecting data on your website or blog.

Reports

The default login in page once you sign into your Google Analytics page will be the audience overview report. In case you have several websites, you will have to select which site’s audience report you want to view.

Report details

Reports show the number of users, sessions, page views, conversions, duration of visits, visitor’s operating systems, their countries, browsers, cities, etc.

Types of reports generated

Google Analytics generates several kinds of reports including audience reports, acquisition reports, conversion reports (If you set up your goals), and behavior reports.

Report viewing modes

You can alter the report viewing mode depending on the date so as to see the details relating to the period you are most interested in.

Localized reports

You can click on any of the top 10 links related to your website to view a more detailed report of the specified link such as a precise location.

Setting up custom reports

Due to the wide array of reports generated, some of which you may not need, you can formulate a custom report that factors in the data you are interested in by navigating to the customization button.

Receiving reports by email

You can be getting the reports that interest you the most in your mail by navigating to reporting>email, and turning on the send report to mail option.

Investing in summary services

If you have many websites, all the reports can be too much to handle. In such a case, consider subscribing to a report summary service that will only be giving you the details you need.

The above steps provide a framework that will enable you to familiarize yourself with Google Analytics. However, it is upon you to be open minded since Google Analytics offers many other beneficial options.