25 Surprising B2B Digital Marketing Stats


25 Surprising B2B Digital Marketing Stats 

Quality decisions that make an impact rely on relevant data that has been collected and analyzed in a manner that conserves the integrity of the information. In marketing especially, information is power as it enables businesses to accurately identify areas they can improve on to increase revenue. Below are 25 surprising business to business digital marketing statistics in 2016.

32% of digital marketers have an elaborate, written down marketing strategy. This percentage is a reduction from 2015’s percentage of 35% which means that fewer marketers find it important to craft a detailed digital marketing strategy.

30% of marketers think that something is wrong with their digital marketing strategy as it does not seem to be effective. In 2015, the percentage was 38% which shows that there has been a general downward spiral results-wise for many B2B marketers.

A whopping 57% of marketers rely on printed media as opposed to digital media for promoting their products yet 69% of consider them to be ineffective.

Banner ads are still in use by 55% of B2B marketers. Notwithstanding, most of them (71%) acknowledge that traditional banner ads are ineffective.

Blogs and social media are the most popular B2B content marketing channels at 92% and 81% respectively.

For marketers, the most potent B2B content-based marketing strategy is the use of events and webcasts/webinars at 67% and 66% respectively. Also, case studies are more popular in both efficacy and popularity at 65%.

Many marketers (60%) still find it a challenge to consistently create quality engaging content which means that there is a market for educational media on how to build compelling content.

The number of B2B marketers taking advantage of content to market their products has increased by 2% from 2015 to get to 88%. However, many marketers (65%) are still unsure which content type is effective.

51% of B2B marketers are more interested in knowing more about how to come up with good visual content while 41% want to know how to become better storytellers.

41% of effective content marketers meet with their teams often and have clear goals on what marketing success for the entire team is all about.

A mere 8% of B2B marketers think of their marketing strategies as advanced while 24% believe that their content is mature. A further 29% think that their content is of adolescent maturity while 27% feel that their content maturity is pre-adolescent.

Slightly less than half of B2B marketers (44%) think that the efficacy of their marketing approach is neutral while 24% think that their marketing is efficient enough.

1% of marketers feel that the content marketing approach they use is not effective at all while a significant percentage (22%) feel that their content marketing strategy is slightly effective.

Marketers with a documented and elaborate content marketing plan (48%) are effective while 49% of those with a documented and elaborate mission statement are effective.

55% of marketers who take time to come up with clear guidelines so as to determine and quantify success are more effective marketers.

Frequent meetings fan successful B2B marketing since a significant percentage (41%) of marketers who meet weekly or on a daily basis were discovered to be more effective.

Some marketers (21%) are not sure of how a prosperous content marketing schedule looks like which is particularly disturbing.

Almost half of B2B marketers have a marketing strategy that is undocumented (48%) while 4% are not sure if they even have a content marketing strategy.

White papers are among the most effective B2B marketing strategies at 63% followed by videos at 62%.

Research reports and newsletters closely follow videos regarding B2B marketing at 61% and 60% efficacy respectively.

According to marketers, blogs have a marketing efficacy percentage of 59%, followed by online presentations and infographics at both 58%.

LinkedIn, Twitter, and Facebook are the most popular advertising platforms for B2B marketers at a popularity percentage of 94%, 87%, and 84%.

Over 30million businesses have pages on Facebook with the social media company accounting for 9% of the world’s entire digital marketing budget.

66% of content marketers take advantage of search engine marketing, and Google has the biggest share in the search engine market since it controls 65%.

51% of B2B marketers are set to increase digital marketing spending in 2016 compared to last year. Additionally, 72% of marketers reported that would focus more on creating compelling content to sharpen the efficacy of their marketing.

The above stats clearly show that many markets want to perform better though they feel constricted by the inability to produce engaging content. There is a market gap for engaging content mentors that will become more pronounced since companies are projected to increase their spending on B2B marketing by 7%.