25 Tips for Automating Technical Reporting for SEO

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25 Tips for Automating Technical Reporting for SEO 

Google’s ever increasing speed of crawling site resources means that website issues left unattended can have dire consequences. Besides losing visitors, and consequently money, Google may as well reduce your ranking. Therefore, it is essential to automate technical reporting so that you can know and sort out any issue immediately. Below are 25 helpful tips for automating technical reporting for SEO.

Set server to send logs

First off, you have to configure your server to send logs someplace. This way, it will be possible to access categorized, time stamped log files for your site.

Utilize log rotation

One of the best ways to actualize step one above is to make use of log rotation. As per your server, you may be forced to use other methods, but the key thing is to be able to pull up and view dated log files relating to time frames of interest.

Set a script

Set a script that will be scrutinizing the dated logs so as to report on errors or anything else out of place.

Set time frame for script to run

Depending on the traffic your site attracts, come up with the particular time/times your script will be running. For medium traffic, midnight is good enough; for higher traffic, it could be midnight and midday or every four hours.

Set system to report redirections

Now, it is all about knowing what to report on. First up, set your system to report on redirected pages otherwise known as 30* status codes. If you get any 30* issues, fix the links to direct to the right resources.

Contact those linking to you

For 30* codes, you can automate contact to those linking to you for external links and get them to streamline their links to refer to the proper resources on your site.

Generate 404 status code list

Set your system to make a 404 errors list. 404 codes are links that lead to missing resources on your website.

Confirm missing resources

Confirm that all 404s are accurate. Otherwise, sort out the links falsely resulting in 404s by directing them to their proper end.

Generate 50* status codes list

Also, set your system to create 50* status codes list so that you can know of any urgent issues. 50* tend to be serious since they point out Google’s inability to crawl particular site resources.

Crawl list

Set your system to generate a list of all resources that Google crawled.

Set crawl list specifics

Set the system to report on how many times Google made requests for particular resources including the time it took your site to respond to the petitions.

Compare list with site map

To make it possible to fix pages that Google failed to crawl, compare the generated crawl list with your sitemap. You will easily see where problems are emanating from.

Generate list of most and least requested assets

Also, set your system to report on the most and least requested assets. This way, you get helpful insight concerning your site’s resources and the related request trends.

Bots looking for vulnerabilities

Set your system to report on bots and IP addresses consistently making requests for 404s, wp_admin, wo_login etc.

Blacklist malicious IPs

You can set your system to blacklist IPs and bots repeatedly making requests for your sites common resources to unearth vulnerabilities.

Use Regex

Use Regex to automate comparison of URLs against set patterns. You can set it to report on pagination, image requests, query parameters and anything that is URL or HTTP based.

Set system to report on frequency of Googlebot requests

Set your system to report on how frequent Googlebot makes requests.

Deal with unusual Googlebot requests

Googlebot requests surpassing a certain percentage depending on the traffic your site attracts should point out an anomaly.

Create a calculation to spot outliers

Create a calculation that will detect outlier percentages regarding requests to your sites resources. It not difficult to create such a calculation and it will save you lots of time and effort.

Set up notifications

Set your system to notify you of critical issues through email so that you can deal with them as soon as possible e.g. lots of 50* and 404 status codes.

Data reporting on dashboard

You can decide to set the data you have configured your system to serve to be shown on a dashboard.

Query files at runtime

If your site is relatively low-traffic, you can set your system to generate a report afresh once you query at runtime.

Cache output separately

If your site receives much traffic, and your script runs severally per day, set the system to store reports in separate files.

Choose your approach depending on scale

Your approach for reporting should be founded on the level your site is operating at to avoid overburdening your server.

Choose approach depending on server

Consider server capability when you decide on your approach since the success of report automation will depend on whether your server can handle it.

Website issues will always be there and the easier it is to diagnose, the faster it is to resolve. The alternative to automating technical reporting for SEO is doing it manually which is simply not viable.