25 tips for creating a landing page strategy for your business


25 tips for creating a landing page strategy for your business  

A landing page is the hub where a potential client is convinced on whether they should adopt the message which impacts the conversion rates. Creating an effective landing page is thus a crucial aspect to capture and here are 25 tips for creating a landing page strategy for your business.

Ensure Ad and landing page have consistent message

The purpose of a landing page is to seal the deal and this means it should convince the target audience to subscribe and this is only achievable if the message of the Ad and landing page are consistent.

Test different positions with the forms

The positioning of landing page forms should be tested to give the target audience an optimized setting which is a process that impacts positively on the conversion rates.

Do 5-second test

A visitor is usually interested in a page for up to 5 seconds after which they move on if they do not get the message. The 5-second test should therefore be structured to measure usability and page objective.

Optimize landing page forms for mobile

Mobile friendly optimizations are fundamental if success is to be experienced and optimizing the forms for mobile devices serves as a welcome strategy.

Include a call to action

A call to action is the standout feature that drives a conversion and it should be a principle focus of any landing page to ensure potential clients do not just visit and leave.

Client-optimized Ad copy

Utilizing the approach that appeals to the target audience should be the focal point of any landing page which means marketing terminologies and buzzwords need to be avoided.

Include videos

Videos have a very huge impact on the target audience especially when presenting complex ideas and including them serves to ensure the conversions are enhanced.

Use optimized images

Optimized images aid a landing page when it comes to supporting the message being driven across.

Target supporting elements

Supporting features in the shape of security badges or testimonials work as the convincing elements that cement the aspect of authenticity.

Eliminate main navigation

When optimizing a landing page, removing the main navigation is the best approach to take since it avoids the cases of visitors navigating away from the page before converting.

Match headline with Call to Action

This is a specific strategy tuned to ensure potential clients get a similar orientation both from the Ad Copy and the Landing pages.

Make it simple and exact

A crowded landing page is detrimental to the chances of conversion since clients lack the patience to go through the whole block of content. Keeping it simple and exact to the point is the best strategy.

Encourage sharing

Sharing buttons are crucial when it comes to landing page optimization strategies since they ensure the target audience is able to become the brand ambassador.

Use bulleted points

Visitors on the online platforms always skim through content and bullet points are what will sell an offer on a landing page.

Make use of whitespace

A clean layout is often desirable to online visitors and it increases conversions since the focus is placed on the offers, benefits to be experienced and the call to action.

Use colors

Colors that compliment are essential to creating a scheme that will appeal and resonate with what the target audience is tuned to go for.

Create a sense of urgency

It is important that wording that depicts a sense of urgency is structured to not only increase the conversion rates but also attract more traffic.

Contact information

It is of crucial importance that contact information is provided alongside social network buttons since it builds the element of accessibility.

Utilize keywords in title

It is very important that the URL of the landing page is optimized with keywords that the target audience is tuned to go for.

Make use of metatags

Metatags define how the search engines will relate with the landing page and the metatags should thus be included as a way of ensuring authentic references.

Avoid pop-under and popups

This is a no-brainer and should be adhered to strictly since it is counterproductive in terms of driving away traffic and at the same time reducing the concept of authenticity of the landing page.

Make use of verifiable facts

Many shoppers or potential clients prefer to do a comparison before settling and they should thus see value in what is on offer. With this in mind, using verifiable facts is a way of making the landing page have a genuine reputation.

Focus on client anxieties

Answering any potential queries and addressing any anxieties is often a way of building trust which is admirable and something the target audience appreciates.

Certifications and logos

The power of certifications and logos should not be underestimated since it is a proof element and acts as the basis on which trust is established.

Utilize A/B tests

It is usually very important to note how one change will affect the overall conversion rate including the expected combinations and A/B tests are the best for this setting.