25 Ways to Get Rid of Language Spam in Google Analytics


25 Ways to Get Rid of Language Spam in Google Analytics   

Language spam gives the fake impression of growth and skews metrics; more so, it is irritating, painstaking to deal with, and a one-shoe-fits-all solution is yet to be found even by Google. However, nifty workarounds exist that are helpful in getting rid of such spam from Google Analytics, below are 25 of them.

Using exclusion filters

Create an exclusion filter to handle language spam by incorporating a spam specific strand of characters into a custom filter. To achieve the same, navigate to admin>filters>add filter. Spam character strands can be found online.

Continually updating filters

Since filters require spam-particular character strands, to stay protected, one must constantly update filters.


To actualize effective continuous updates, monitoring is inevitable so as to know the spam messages currently floating around.

Creating a segment

Creating a segment is akin to creating a filter only that it works on historical data to filter out false entries. By setting up a segment that mirrors the filters you have already created, you will be largely clean your data.

Create a custom segment shortcut

Creating a dashboard shortcut for the custom segment eases the chore of cleaning data by availing an easy way to access and launch the segment.

Verify filters

Always verify filters to make sure they are working. It is possible to miss a character or include spacing in characters when stipulating specifics which may render the filter ineffective.

Hire an expert

Some individuals have polished up on dealing with language spam, and you can hire such experts to avoid the learning curve and time investment involved.

Using third party lists

Third-party filter lists are another excellent way of handling Google Analytics language spam, but they often come at a price.

Do not track language spam sources

The goal of most language spammers is to attract traffic to their sites. Do not play into their hands by tracking spam sources unless for research purposes.

Use Analytics toolkit

Analytics toolkit is a useful software that works like most antiviruses. It uses the filter system to handle language spam.

Analytics Edge

Analytics Edge, on the other hand, offers custom segments tweaked by experts in the field to make sure that one is well protected from language spammers.

Identify valid hostnames

Identify valid hostnames by navigating to audience>technology and then to network where you will see all the hostnames. Take note of invalid hostnames since they usually belong to spammers.

Create a valid hostnames filter

After identifying valid hostnames, create a filter that will only allow valid hostnames access to your site. This way, traffic from spam sites will be blocked.

Adding extra dimensions to visit

Attaching extra dimensions to visits will filter out fake traffic, but it requires prowess with Analytics code to avoid messing things up

Switch on Google Bot option

Check the Google bot and spider option which helps identify and block known spammers quickly without much hassle.

Analytics ghost spam blocker

For a capable spam blocker, Analytics ghost spam is another alternative that fits the bill. It deals with spam referrers as well as common language spam.


WHOIS.net is a great supporting tool that is handy at helping one discover prevalent spam networks which then can be blocked effectively.


.htaccess is a root domain directory that one can use to block spammers from accessing the site entirely. Only those well versed with such should attempt since it is possible to easily crash the site.

Redirecting spam traffic

Still using .htaccess, it is possible to redirect spam traffic back to the source to give spammers a taste of their own medicine. However, it is not necessary, and it requires prowess.


The right plugin such as WP.ban for WordPress sites can significantly assist in dealing with language spam though rarely on an absolute scale.

Filtering IP addresses

Filtering IP addresses is feasible, but it has the downside of being only mildly successful since spammers use multiple IPs. It is, however, worth a try.

Adding extra page view parameters

Adding page view parameters is a little technical, and for those not knowledgeable with code, it can end up breaking things more than actualizing a solution.

Blocking traffic by country

Most language spammers come from Brazil, Russia, and Indonesia. If a site owner stands nothing to gain from traffic from such regions, blocking traffic by country stands as a viable method of dealing with spam.

Spam Filter Installer

Spam Filter Installer is a free open source software that automates the process of spam blocking. It is a must try for site owners who wish to get rid of language spam at the least possible cost.

Referrer Spam Blocker

Referrer spam blocker is another free software with the added advantage of having a great user interface that makes it easy to deal with spam.

In conclusion, it is expected that Google will come up with a quality in-house solution that will make language spam a thing of the past sooner rather than later. Until then, however, the above spam eradication methods will have to suffice.