25 ways small businesses/websites compete with big players in SEO


25 ways small businesses/websites compete with big players in SEO

SEO has developed into a channel of marketing that all businesses target. The effectiveness of Search Engine Optimization cannot be understated which explains the heavy investments made by the big corporations and smaller sites alike. Though bigger players are normally thought to have an advantage owing to the huge budgets, smaller players in the niche can effectively compete with them for the target market using these 25 avenues.

Long tail keywords

Big players in SEO usually target the broader keywords which leaves smaller sites with the opportunity of targeting the long tail keywords to enhance the rankings.

Authoritative brand associations

Small businesses have the advantage of having the capacity to associate with the authoritative brands to target the traffic generated which increases rankings over time.

Using comparison keywords

Comparison keywords are seldom utilized by large players in the SEO campaigns and taking advantage of this is beneficial as it creates a platform for more relevant content for the target audience.

Following harder to monetize content

The current SEO market is all about content and its relevance and big players go for the content that is easy to monetize. Small websites can target the content that is harder to monetize to build over time.

Quality and consistency in content generation

As much as big players have the huge budgets, generating content that is both quality laden and consistent is a work of creativity and a small website can find it easy to satisfy the target audience with fresh content.

Utilize editorial keywords

Editorial keywords are normally rarely utilized by the big players and a small website should target the keywords as a way of finding the creative content for the target audience.

Forging close relationships with target base

As big corporations utilize the efforts of a PR team, a small website can easily connect and personalize contact with the target audience which is what customers look out for.

Relevance of campaign

Larger players are always forced to go wide in a bid to cover a wider client base but a small site can go narrow which is an aspect that establishes relevance.

Localize content

Most large players find it hard to localize content since they target the national market which makes it counterproductive to focus efforts on the local market. Small sites can target localized content to capture the local market.

Focusing on local reviews

Local reviews build confidence in the product or service and since large corporations target the big platform, small sites can focus on local reviews to build authenticity of their brand.

Specializing in a niche

The goal of large players is to sell multiple products using the influence of the brand but a small business can effectively specialize in a niche and promote a single product at a time to gain followers.

Leverage geo-location

Due to the nature of their structure and size, large players choose the national stage for brand loyalists but a small business can leverage geo-location to get new clients on board.

Personalized social engagement

There is nothing the target market appreciates than personalized engagement with a site or product brand and this is what a small business can target with social media platforms.

Calls to action

With small businesses, it is easy to structure personalized attention using the calls to action which benefit SEO for a site.

Loyalty to interaction

Small businesses can effectively lure the target audience using loyalty to interaction as a foundation since large players fail to create that individualized atmosphere in their SEO approach.

Jumping on a trend

Large players in the SEO field cannot jump on a trend especially with the varied approval levels and brand direction but small sites can seamlessly adopt a trend and run with it before the large websites make their presence known.

Utilizing influencers

A small website can easily bring in an influencer and utilize the reach to increase impact of an SEO campaign as opposed to the big players who generally invest in PR teams to attract traffic.

Targeting top publications

Top publications are always big for SEO and small businesses stand a better chance of success when carried by the top publications since the big players rather focus on the power and influence of their own websites.

Harnessing user intent

Big websites usually target marketing of their own products and a small business can take a different route by harnessing user intent where the small site answers questions that clients have which builds relevance.

On-site optimization

A small website can easily structure on-site optimization by targeting metadata and keyword structure in the URLs which large players rarely take advantage of.

Localize content

Content is key in SEO and localized content improves user interaction and visibility. Large corporations struggle with content localization since it requires heavy investment to structure the pages but a small site easily initiates local content.

Igniting digital discussion

Large sites find it hard to take part in digital discussions but a small business can ignite and share in a digital discussion to trigger visibility and gain customers through feedback.

Better unique webpages

With rankings on search engines based on content on a webpage, large players are forced to structure plenty of pages on their big website but a small website can create a better and unique page to compete.

User interaction, experience and branding

Small sites find it easy to customize the user interaction, experience and branding than big players which guarantees control of optimization for SEO.


Small websites find it easy to update and optimize the sites as opposed to large businesses which have to consider the impact it will have on image and brand.