30 Marketing Lessons We Can Learn from Frozen

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30 Marketing Lessons We Can Learn from Frozen

Frozen is one of the most popular movies in recent times, and one of Disney’s most successful of all time, as is discussed in detail over at runrex.com. While the animation is a great watch, it also teaches lots of important lessons, including lots of marketing lessons. To that effect, this article is going to highlight 30 marketing lessons we can learn from Frozen.

Have the product to match your marketing campaigns

When Princess Anna meets Prince Hans, she likes what she sees and immediately declares her love for him. Later on, she discovers that he isn’t as good as he looks as he is only interested in becoming King of Arendelle. Similarly, you must have a product or service that is just as amazing as your marketing campaigns, according to the gurus over at runrex.com. Consumers nowadays are more informed than ever and if your marketing campaigns are to succeed, make sure you have a product to match.

The importance of UX

Another way to interpret the above from a marketing point of view is the importance of user experience. Princess Anna likes what he sees when he meets Prince Hans only to go to his website and realize that the user experience is poor. Make sure that the user experience is great on your websites and landing pages to ensure that visitors stick around long enough to convert.

Do your research

Sticking to the excerpt above from Frozen, in what is another marketing lesson from the movie, it is important to do your research before embarking on your marketing campaigns. Make sure you have all the information you need on your industry, your audience, and their needs and so forth as discussed over at runrex.com so that you don’t end up like Princess Anna.

Be different

Frozen is different from your normal Disney princess animation as both Anna and Elsa didn’t need a prince charming to swoop in and save the day. It offers something different which goes some way to explaining its tremendous success. Similarly, you must portray yourself as being different and offering something unique to your audience if your marketing efforts are to bear fruit.

Put your customers first

According to the gurus over at runrex.com, it is also important that we always put the needs of our customers before everything else if we are to be successful with our marketing campaigns, just like Elsa put the safety and happiness of her sister first. Rather than blowing your budget on that new interface, you may be well served to invest in improving user experience, as an example.

This is what will make your story resonate with your audience

When you start putting the needs of your customers and your audience ahead of your own, as mentioned above, is when your model story will start to resonate among them. This is yet another important marketing lesson we can learn from Frozen. Avoid brand-centric narratives and make sure your narratives revolve around your audience.

Listen to your audience

Don’t be like the trolls who jump into their conclusions when Kristoff brings Anna to them, as explained over at runrex.com. Don’t assume that you immediately know what your audience wants, but take time to listen to what they have to say.

How do you listen?

If you are wondering how you can listen to them, then you should consider asking for feedback, looking at your Google Analytics to get a feel of how they are finding your brand, or paying attention to social media posts. This is yet another marketing lesson we can learn from Frozen.

Success takes time

A successful marketing plan takes time and you will need to be patient, unlike Anna who expected true love straight away. Results aren’t usually immediate and you should be patient, which is yet another marketing lesson we can learn from Frozen.

Look forward and let it go

The award-winning song, “Let it Go” comes on when Elsa embraces who she is and begins to overcome her fear. Similarly, when it comes to marketing, learn to look ahead and let go of any failures you may have encountered. Don’t let past mistakes stop you from doing everything you can to succeed.

Don’t let fear take over

Elsa was paralyzed with the fear that she couldn’t control her powers and that she would harm those she loved, as is explained over at runrex.com. You should learn from her, as far as marketing is concerned, and make sure that your decisions are not being governed by fear. Don’t be afraid to post on social media or put a blog out because you are worried about the reception.

There is more than one way to succeed

To thaw her frozen heart, which requires an act of true love, Anna’s first thought is true romantic love but in the end, it’s her sister’s love that does the business. When it comes to marketing, there is more than one way to succeed, and you should embrace this. What may have worked for one company may not work for another.

There is more than one way to get the word out

On a related note from the point above, there is also more than one way to get the word out about your business, which is yet another marketing lesson we can learn from Frozen and the aforementioned point. As discussed over at runrex.com, choose an avenue that is the right fit for your brand and that matches the time and resources you have available.

Know your audience

The success of Frozen just shows us how much Disney knows its audience. They know what will work and how to deliver it for the best results possible. The marketing lesson we can learn here is the importance of knowing your audience as this is the only way you will know what they want so that you can deliver and achieve the success you are looking for.

Compelling content

Frozen is the perfect advert of how important having compelling content is to achieving success when it comes to marketing, a point the gurus over at runrex.com agree with. It is a work of art with brilliant characters, an excellent storyline, amazing music and animation, and so forth. Make sure you have compelling content if your marketing efforts are to bear fruit.

Make the right adjustments

When things go wrong, Elsa’s parents react by telling Elsa to hide her powers and make her believe that her powers are not good. As far as marketing is concerned, when you discover that things aren’t going right with your campaigns, take time to react properly, as if you make the wrong decision, it will only lead to more issues.


Elsa takes the time to learn about her powers so that she can be able to control them, as discussed over at runrex.com. In the same token, if you are to get the best out of your marketing campaigns, then you should take the time to learn new skills and expand your knowledge base.

The soft skills are just as important as the hard skills

While Elsa has got impressive powers, she needs to master them so that she can harness their power for good. Similarly, having excellent marketing hard skills doesn’t mean that your marketing campaigns will succeed as soft skills such as decision-making, problem-solving, and many others, are just as important. This is another marketing lesson we can learn from Frozen.

Emotional connection

Frozen is such an emotional rollercoaster and we all find ourselves emotionally invested in the story of Elsa and Anna. Similarly, if your marketing efforts are to be fruitful, try and establish an emotional connection between your campaigns and your audience.

Influencer marketing

The cast of Frozen consists of some of the most popular voice actors out there, and when fans heard that they were involved in the project, they couldn’t wait to watch the movie. The marketing lesson we can learn here is that, when leveraged properly, influencer marketing can be extremely effective in driving traffic and giving you the success that you are looking for.

Surprise your customers now and again

Just like Anna surprised Hans by giving him a different answer to what he was expecting by answering with “sandwiches” rather than “sentences”, so should your surprise your customers and audience now and again. As per the experts over at runrex.com, don’t get into the habit of posting the same content over and over again as your audience will lose interest.


The characters in Frozen are so diverse and different with different personalities, and that is without mentioning the protagonists Elsa and Anna. While Olaf is an optimist to a fault, Kristoff is hardworking and driven. This adds to the movie immensely and means that there is something for everyone, as you will find a character whom you can relate to. In the same vein, and particularly as far as content marketing is concerned, make sure you put out diverse content to make sure that you are attracting as many people as possible with your content. Speak on as many topics as possible as far as your industry is concerned.

Diversity in your marketing team

The diversity in the characters also shows us the importance of having a diverse marketing team; one where everyone brings something different to the table, something the experts over at runrex.com are insistent on.

Have set goals

Just like the sisters’ were driven by saving each other at different times in the movie, so should you have goals that drive you when it comes to marketing. Marketing goals are extremely important as they give you something to aim at, and this is another marketing lesson we can learn from Frozen.


Even though Elsa and Anna are princesses, they are extremely relatable as characters, as covered over at runrex.com, and this contributes to the popularity of the movie. Similarly, it is important to make sure that your audience finds your brand and your campaigns relatable if you are to succeed.

Don’t isolate yourself

Put yourself in a position where you can share and interact with your audience and avoid isolating yourself like Elsa who ended up with no one to share her emotions with. If you isolate yourself, your marketing efforts will be unfruitful.

Get help

To save Elsa, Anna got help from Kristoff and Sven as she knew she couldn’t do it on her own. Similarly, when it comes to marketing, don’t be afraid to get expert help when you need it, with the gurus over at runrex.com being available if you need help with your campaigns.

Appeal to multiple audiences

Disney marketed Frozen to appeal to multiple audiences and not just to kids, and it was a big hit with audiences of all ages, and likewise the music and “Let it Go” in particular. If you want to get great success and achieve full market penetration, make sure you appeal to multiple audiences.

The power of taking a modern approach

Frozen is one of the most progressive movies Disney has ever produced, painting a more modern view of women with a strong female lead as covered over at runrex.com. When it comes to marketing, make sure you are taking a modern approach in your strategies and are stuck with outdated and stale ideas if you are to succeed.

Simple can be effective

Olaf as a character is as simple as they come. There is nothing complicated about him as he just wants to experience the summer and likes warm hugs. His simplicity is what makes him such a lovable character. Similarly, you should try to embrace simplicity when it comes to your marketing campaigns as being overly complicated will only confuse your audience, ending with you losing them.

Remember, if you are looking for more information on the above topic or help for your marketing campaigns, then the gurus over at runrex.com have you covered.