30 Marketing Lessons We Can Learn from The Princess and the Frog

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30 Marketing Lessons We Can Learn from The Princess and the Frog

The Princess and the Frog was a movie of many firsts, as we will learn later and as discussed in detail over at runrex.com, and taught us lots of lessons to go with the entertainment. This article will approach these lessons from a business perspective and list 30 marketing lessons we can learn from The Princess and the Frog.

The power of offering your customers something different

Not only was The Princess and the Frog an entertaining watch, but it also featured the first African American Disney princess, as discussed over at runrex.com. This offered viewers something different and contributed to the movie’s popularity. On the same token, if you can offer your customers and audience something different from what is already out there, your marketing efforts will bear fruit sooner rather than later.

Compelling content

The Princess and the Frog had some terrific characters, particularly Tiana, impressive animation and music, a great storyline with the spectacular setting in New Orleans being the cherry to top it off. This also contributed to its popularity and shows us just how powerful compelling content can be. If you want your marketing campaigns to thrive, then make sure that your content is extremely compelling and engaging.

Find a marketing strategy that complements your business

While for some businesses PPC may be what the doctor ordered, some may be better served to utilize social media and so forth as discussed over at runrex.com. Just like Tiana and Charlotte complemented each other as friends, so should you find a marketing strategy that does the same to your business.

Gate your content to get information that will benefit your marketing efforts

The fact that you have to kiss a frog to get the prince you are looking for is a great advert for gated content. You can consider the prince as the gated content where the princess has to do something to access it. It is a marketing strategy that is growing in popularity as not only does the user get compelling content after, the business gains valuable intel that enriches their marketing efforts.

Make sure the gated content is of great value

As the gurus over at runrex.com will tell you, nothing turns off visitors worse than finding out that the content that has been placed behind a gate doesn’t provide much value. Avoid this blunder by making sure that you only gate content that is of great value and that visitors will consider is worth giving you the information you are looking for to access; just like you will find a prince on the other side of kissing a frog.

Have marketing goals to aim for

Marketing goals are a crucial part of any marketing campaign as they are the ones that will help you define success while also giving you targets to aim for. Tiana’s goal was to own a restaurant, a dream she shared with her father, and is what drives her. In the same vein, make sure you outline your marketing goals at the beginning of every campaign.

Hard work

Just like Tiana had to work hard to give herself the best possible chance of achieving her dream, even taking up two jobs, so will you have to put in the work if you are to succeed in your marketing endeavors. Success just doesn’t happen when it comes to marketing, something the experts over at runrex.com are quick to point out.

You are not always not going to succeed all the time

Despite Tiana working so hard to make her dream a reality, her dreams are shattered when she is outbid at the last minute. This is also true when it comes to marketing where sometimes the success you were looking for won’t come; a marketing lesson we can learn here.

How your audience perceive your messages is key

When Tiana and Charlotte are being read the story of The Frog Prince, while Charlotte says she would do anything to marry a prince, Tiana proclaims she would never kiss a frog. This shows how your audience perceives your messages is what matters when it comes to marketing. Make sure that they perceive it positively like Charlotte and not negatively like Tiana.


Tiana is not your typical princess as she is not beholden to any prince, and this, coupled with her workaholic nature, makes her extremely relatable which added to the movie’s popularity. In the same token, it is important to make sure your audience views your content and campaigns as being relatable if they are to succeed.

Make sure you deliver what you promise

Don’t be like Dr. Facilier, the voodoo witch doctor, who promised Naveen that he would make his wishes come true only to turn him into a frog. As is revealed in discussions on the same over at runrex.com, you must deliver to your audience exactly what you promised if you are to build trust and loyalty.


If Tiana knew that a frog would only turn into a prince when kissed by a real princess, she wouldn’t have kissed Naveen the frog. The lack of information contributed to her turning into a frog. The marketing lesson we can take here is the importance of providing your customers with as much information as possible about your brand and product so that they know exactly what to expect. This builds trust and will give you the success you are looking for in your marketing efforts.

The importance of branding

You may have an amazing product, but if the branding isn’t right, you may not be successful when marketing it, according to the gurus over at runrex.com. We see this in Louis the alligator, who is talented but his ferocious appearance means that he can’t play in a band with humans.

Do your research

Research is crucial when it comes to marketing, as it ensures you have accurate information that will ensure that the content you put out there will be accurate too, among other benefits. Do your research and don’t be like Ray the Cajun firefly who thought that the Evening Star was another firefly.

Get help

Naveen and Tiana realize that they need expert help to undo their curse, and they seek out a voodoo queen named Mama Odie. Similarly, you should not be afraid to seek out expert help if you need help with your marketing campaigns, with the highly-rated experts over at runrex.com being the best option around.


Tiana has to go through lots of challenges before eventually achieving her dream of owning a restaurant. She never gives up, and neither should you. Persevere and keep going even if your marketing efforts aren’t giving you the results you hoped they would.

Always have a good attitude

Tiana always maintained a good attitude even when things didn’t go as planned, as is discussed over at runrex.com. Marketing too can get quite disheartening and if you are to be successful, you will need a good attitude because having a bad attitude will only lead to losses and failure.

Don’t panic

Just like Tiana and Naveen, don’t panic when things are not working as they should with your marketing campaigns. Most people panic and start throwing Hail Mary tactics, which usually lead to them blowing their budget and suffering losses.

Reevaluate your goals regularly

Another marketing lesson we can learn from The Princess and the Frog is that you should reevaluate your goals regularly. As things evolve and your situation changes, reevaluate your goals, and change with circumstances.


When they realized that midnight had passed and Charlotte would probably turn into a frog if she kissed Naveen, Tiana and Naveen adapted to the situation and decided to get married as frogs. In the same token, always be willing to adapt if circumstances change if you are to succeed in your marketing endeavors.

Understand your audience

Disney understood what its audience needed, and it delivered as discussed over at runrex.com. Disney realized that it would need to change its usual princess tropes to appeal to the new audience. In the same vein, make sure you understand your audience and what would work for them if you are to be successful in your marketing efforts.

Find the right balance between offline and online marketing

Most people believe that online marketing should replace offline marketing, but this isn’t true. Offline marketing can still be very useful to your business and should be used to complement your online marketing efforts. Find the right balance just like Naveen and Tiana found the right balance between hard work and fun.

Make things work

Don’t sit around waiting for a prince to come and transform your life, as Charlotte believed. Once you set up your marketing campaigns, make them a success by making things happen. As per the experts over at runrex.com, consistently do A/B testing, and optimize to ensure that you achieve the success you crave.

Even the smallest changes can make a difference

When it comes to marketing, even small differences can make a big difference. Optimization is not all about making big changes. This is a lesson we learn from Ray who, even though he is small, makes a big difference in helping Tiana and Naveen.

You don’t have to be a big business to succeed

Sticking to Ray, he was small, as discussed over at runrex.com, but wasn’t any less useful and was a big part of Tiana and Naveen’s success. Similarly, when it comes to marketing, you don’t have to be a big business with massive resources to succeed. Small businesses can still have strong and successful marketing efforts.


The animals Tiana and Naveen meet along the way all bring something different to the table, helping them on their journey. When it comes to marketing, you should make sure that your marketing team is diverse with each person bringing something different to the table. A diverse marketing team will give you more solutions and ideas, increasing the chances of success.

Have a positive message

The Princess and the Frog is popular because not only is it a great watch with a great storyline as mentioned earlier, but also because it helps in portraying a positive message on racial matters. As per the gurus over at runrex.com, if you can be a shining light in your community and be a voice of change, then this will also help your marketing efforts.

Emotional connection

When you watch The Princess and the Frog, you can’t help but be emotionally attached to Tiana and will her own to achieve her dreams. As far as marketing is concerned, forming an emotional connection with your audience is just as important if you are to succeed.


Everyone had to work as a team to defeat Dr. Facilier and his demons, as revealed in discussions over at runrex.com. In the same vein, you will need all the members of your marketing team pulling in the same direction if you are to succeed.

Influencer marketing

The cast of The Princess and the Frog is also star-studded to say the very least, even featuring Oprah Winfrey. This helped create a buzz around the movie and contributed to its success. The marketing lesson here is that influence marketing can be extremely successful when leveraged properly.

Remember, if you are looking for more information on this and other related topics then look no further than the highly regarded runrex.com.