30 Marketing Lessons We Can Learn from Zootopia

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30 Marketing Lessons We Can Learn from Zootopia

Zootopia received rave reviews from movie critics and is one of the most highly-rated Disney movies ever released. Other than being great entertainment, it also taught us lots of lessons, like many Disney movies. This article, with the help of the subject matter experts over at runrex.com, will look to highlight 30 marketing lessons we can learn from Zootopia.

Don’t give up

Judy runs into various challenges as she attempts to solve the case, but she keeps going, as is revealed in discussions over at runrex.com. As far as marketing is concerned, you mustn’t give up when you run into challenges or things don’t work as you thought they would as far as your marketing campaigns go.

Build loyalty

When Judy saves Fru Fru, she builds loyalty and this act ends up saving her life later on in the story. This shows the importance of building loyalty and coming through for your customers as you may benefit down the line and is a marketing lesson we can learn from Zootopia.

Don’t assume that you have an understanding of what your audience is about and want

Don’t be like Judy who assumed that night howlers immediately meant that wolves were involved, as is discussed over at runrex.com. You should never make assumptions about your audience as you may find that you were wrong and your marketing campaigns will suffer as a result.

Do your research

One way through which you can be able to avoid the pitfalls mentioned above is by doing your research as far as your audience and industry are concerned. This is yet another marketing lesson we can learn from Zootopia, and particularly from Judy and Nick.

Patience is sometimes required

A lesson we learn from Flash is that sometimes success takes time, and just because the results aren’t immediate doesn’t mean that they won’t come. As the gurus over at runrex.com will tell you, sometimes marketing plans can take a while to bear fruit. Make sure you don’t pull the plug too soon when patience was all that was required.

Find out how you can real your audience in

Judy knew that, with the carrot pen and the recording she had of Nick admitting to tax evasion, she would be able to persuade Nick to work alongside her to solve the case. Similarly, it is important to know what makes your audience tick and what they look for when shopping for products or services like yours, and use that information to make your marketing efforts bear fruit.

Have the right tools

As discussed over at runrex.com, there are lots of marketing tools out there; the key is finding the right ones. Be like Judy who had the right tools to persuade Nick, as mentioned above, so that you can get the most out of your marketing efforts.

Come up with a plan

Other than having the right tools, it is also important that you are prepared and have a plan or strategy in place if your marketing efforts are to bear fruit. This is yet another marketing lesson we can learn from Judy and Zootopia.

Take risks

By not following her parents of wishes of being a carrot farmer and choosing to pursue her dream of becoming a police officer, Judy is taking a risk; but the rewards, in the end, are bigger. When it comes to marketing, don’t be satisfied with the same old tried and tested techniques, but take risks. This may come with an element of risk, but the rewards will be bigger.


Judy is a trailblazer among her kind since never before has a rabbit been a police officer. She doesn’t let the fact that she is in uncharted territory put her off her dream. Similarly, don’t be afraid to trailblaze when it comes to marketing. Embrace new trends and new technology even if others are wary, and you will reap big.

You need to have faith in yourself before others can believe in you

The bottom line is that Judy had to believe in herself so that those who doubted that she could get to where she got to would believe in her. In the same token, your audience won’t believe in your messages if they feel like you lack conviction or are unsure of what you are selling, as per the gurus over at runrex.com.

Put in the work

Just like Judy had to put in the work to graduate like a police officer, so will you have to work hard for any success you will achieve as far as marketing is concerned; another marketing lesson we can learn from Zootopia.

Make things happen

On a related note, it wasn’t enough that Judy dreamt of being a police officer; she went out there and made her dream come true. In the same vein, setting your marketing campaigns won’t be enough for you to succeed, and you will need to make things happen to achieve success. This includes testing different keywords among other tests and optimizing your campaigns, as is discussed over at runrex.com.


Judy also had to pick up the necessary skills and knowledge required to be a police officer to make her dream come true. You will also need to learn what marketing is about and about the skills required if you are to be successful with your campaigns.

Don’t undervalue your campaigns

Another marketing lesson we can learn from Zootopia is not to undervalue our marketing campaigns, and making sure we are getting the maximum out of them. As the gurus over at runrex.com will tell you, don’t treat your campaigns like Judy who was extremely undervalued when she was assigned packing duty. Email marketing is an example of a marketing channel that is usually extremely undervalued; if you can do more with it, the results will be there for you to see.

Compelling content

Zootopia is a work of art, with great storytelling, amazing characters, and great animation and music. It shows just how beneficial having compelling content is to one’s marketing campaign and is another lesson we can learn here.

Emotional connection

Zootopia also does a great job of making the viewer emotionally invested in the characters, particularly in Judy and her struggles. We are all willing her on and hoping she succeeds, which shows the importance of creating an emotional connection with your audience if your marketing efforts are to bear fruit, as per the gurus over at runrex.com.


Judy is also pretty relatable as a character since her story is one many can relate to, particularly women who always have to prove themselves in men-dominated careers. The marketing lesson here is that it is important that your audience feels like your brand is relatable to them if you are to succeed.

The power of a great heading

In marketing, the heading is crucial as it is the first thing your audience sees about your ads and so you want to make it as memorable as possible. With Zootopia, a clever phrase involving the words “utopia” and “zoo”, Disney knock the heading out of the pack, which contributed to the movie’s popularity. This is a marketing lesson worth learning.

Keep up with the times

Disney realized that one of the main topics in recent times was diversity and inclusion, and Zootopia does a great job of driving these messages home. By releasing a movie that was in line with the current times, success was always going to follow as the movie was always going to be popular. As far as marketing goes, make sure that you are keeping up with the current times and you are not viewed as being outdated and out of touch if you are to succeed.

Get help

Judy realizes that she needed help to crack the case and therefore seeks out Nick for help. As far as marketing is concerned, the lesson here is that you should never be afraid to get help if you feel like you need it. Bring in marketing experts like the highly-rated ones over at runrex.com and you will achieve the success you crave.

The best marketing campaigns are those that market to the audience without appearing to do so

While Zootopia has a strong message of inclusion and diversity, it organically teaches the message through a great storyline where the viewer concludes on their own. Similarly, the best marketing campaigns are those that market to the audience without appearing to do so. They are not in your face or aggressively appearing to sell to the audience.

Find the right channel for you

It is clear that Judy is overqualified for parking duty, and being a parking officer isn’t the best use of her considerable skills, as covered over at runrex.com. In the same vein, you must find the right marketing channel for you; one that will be the correct fit for your brand and your marketing goals.


Judy and Nick can crack the biggest case in the city through great teamwork, aided in no small part by their friendship. The marketing lesson here is the importance of having everyone in your marketing team pull in the same direction as teamwork, and not individualism is what will give you the success you are looking for.

You will make mistakes

Just like Judy, who made an error with her interpretation of the night howler plant and why predators were going crazy, you won’t always get things right. You will make mistakes, but according to the experts over at runrex.com, learn from them and your marketing campaigns will benefit hugely in the long-term.

Be accurate

Judy’s statement about predators reverting to their ancient habits is not grounded in facts, it is inaccurate and leads to panic in the city. The marketing lesson here, particularly when it comes to content marketing, is the importance of putting out accurate information. Wrong and inaccurate information will erode trust between you and your audience.

You don’t have to be the biggest to succeed

In a police force that is full of the largest animals around, it is the small Judy who cracks the biggest case in Zootopia. The marketing lesson here is that you don’t need to be the biggest business to succeed as far as marketing is concerned, something the gurus over at runrex.com agree with. Do things right and be creative and innovative and you will succeed.

Create a community

The harmonious nature of the community in Zootopia, where animals get along with each other regardless of their differences shows us the benefit of creating a sense of community. When it comes to marketing, it is recommended that you create your community around your brand by creating a social media following or a following through your blog posts. This will create loyalty and you will be able to leverage this to achieve success in your marketing endeavors.

Deliver what you promise

Nothing kills a marketing campaign quicker than if you have a brand that doesn’t live up to the expectations your marketing campaigns create, as the experts over at runrex.com will tell you. In Zootopia, when Judy moves to the city, she is shown by the landlord of the building she intends to move into the luxury room, which turns out to be anything but luxurious. Make sure you deliver what you promise if your marketing efforts are to bear fruit.

Take responsibility

When Judy caused the mass panic that spread throughout Zootopia, she steps up and takes responsibility for it, admitting her mistake. Similarly, when it comes to your marketing campaigns, don’t look to pass the buck when things go wrong. Admit that mistakes were made, take responsibility, and attempt to fix things.

The above discussion only begins to scratch the surface as far as this topic is concerned, and you can uncover more information by visiting the brilliant runrex.com.