33 Marketing Tips for Personal Injury Lawyers


33 Marketing Tips for Personal Injury Lawyers  

What do you need to succeed working as a personal injury attorney? What are some of the professional ethics that you have to observe to be successful in this field? Well, with the help of very experienced personal injury attorneys and other professionals in the legal industry, we have come up with this guide on how to survive your personal injury attorney job and earn long term clients. Here are 33 tips for personal injury attorneys;

*these are both niche specific tips and general professional tips to help you succeed. We have also include important marketing tips to help you succeed in your personal injury attorney job.

Business Website -Hire a web designer to design a high quality website for you. Clients seeking for personal injury justice will always look for attorneys in your area online and a good website will help you tap into these clients.

Hire a social media specialist- He/she will help maintain and update your website for you. This is important for the sake of marketing.

Work with passion always-always strive hard to ensure that you help clients get the satisfaction they are looking for in cases. Work with passion always-this is a profession you chose and put your heart and soul to the cases. The success rates will be on the rise.

Research thoroughly-Research and refer to prior cases to equip yourself with knowledge on how to solve the current cases you are handling. There have been numerous personal injury cases in the past. Refer to them for tips on how to approach the current cases.

Understand the cases fully-Before presenting any case to the jury or judge, always ensure you have all the information you need to solve the case. Understand the client first before presenting any case in court.

Business cards- Print high quality business cards for your businesses. You can get your personal assistant to help you distribute them. Whenever a client visits, give them more than one for them to go share them.

Employee Business cards- If you have staff helping you at the office, give every employee his or her own business cards with name, title and e-mail address, along with the name of the law firm. People are more likely to hand out cards with their own names on them.

Hire an assistant who can speak more than one foreign languages-If you can’t learn foreign languages yourself, consider hiring an assistant who can speak multiple languages so that you can serve a wider range of clients.

Participate in local proceedings-Comment on local domestic violence and personal injury cases even if it’s for free. It will only make you be visible to the locals and they will know about you-they might end up hiring you.

Community service-Apply to volunteer at a local community college, community centre or similar venue. This could be a for-credit course or a one-day course on your area of legal expertise. It will help your career big time.

Advertise in the community-Make adverts in school and church newsletters and local marketer newspapers. This sort of advertising is usually cost-efficient and such publications are surprisingly well-read by their target audiences. You never know when a client will run into your advert.

Target the prime areas- Look at the areas where there are numerous personal injury cases and target these areas more in your marketing.

Volunteer in local schools- Offer to speak at your local high school about injury and violence cases. Not only might the students become clients, but their teachers and parents just might, too.

Be very professional in your service-Always uphold the code of ethics of law when serving clients. This will help you build a reputation.

Join local legal bars-There are numerous local bars that you can join to boost your knowledge and expertise in the field.

Refer to other attorneys-Always feel free to refer clients to other attorneys when applicable. You will also start receiving referrals.

Donate law services-Sometimes you just need to offer free legal service for the community to be aware of your existence. Volunteer to represent an orphan or the less privileged in the society and do a stellar job.

Cross-sell- When you complete work for clients, remind them that you handle other matters as well. List the services that you can competently handle and ask the clients to refer you to their friends and family.

Send out press releases. Have you launched a new website, why not let the community know? Release press releases to the small local newspapers.

Build long lasting relationships- Always keep in touch with clients even after their cases are done. You never know when they will be in need of your service again.

Offer services at an affordable cost- Offer high quality services at an affordable rate always. This will not only give you a good reputation but will also earn you numerous referrals and boost your practice.

Make cases personal- Try to understand cases from a personal perspective. Be in the client’s shoes. Personal injury cases can be quite emotional and some might have some aspects of inhumanity but

Make use of social media- Social media platforms like Facebook and Twitter can be very good areas to market your practice and reach thousands of personal injury clients.

Check on your clients- Follow up on all your clients to find out how they are faring on in life even after the cases are done and dusted. Make the cases personal. That’s how you succeed in this field.

Interact with other attorneys-Always surround yourself with other attorneys if you want to be successful in personal injury law. Share insights and seek clarification from them whenever necessary.