4 Reasons You Should Use YouTube Advertising


4 Reasons You Should Use YouTube Advertising

YouTube ads are a little-known secret among advertisers. We tell you why it’s worth trying out, and tips on how to get started.

Lots of volume: YouTube is the No. 2 search engine in the world and gets over 6 billion hours viewed per month–and that number will only increase.

Low costs: With YouTube ads, in some cases you’re only paying a few cents per view for the in-stream or in-display ads. That’s a big bargain for generating brand awareness. Even better: You’re not charged for a view unless the viewer watches 30 seconds of the video or finishes the video, whichever comes first.

Sales: In my experience, YouTube ads can generate sales for you at a cost-effective price–even better than other more widely used channels like Facebook or the standard Google AdWords.

Saturation is lower: The time to get into YouTube ads is now. Scalable channels like this tend to get saturated fairly quickly, and that means costs will probably go up in the next year or two.