5 Reasons to Use Snapchat for Small Business


5 Reasons to Use Snapchat for Small Business

Social media is one of the top means of marketing for businesses today. Engaging with site users provides a convenient, inexpensive, and absolutely effective way to forge connections. By making such connections, businesses benefit from word-of-mouth advertising, and they also have an opportunity to make consumers aware of their latest promotions. In general, marketing via social media platforms is a must – and businesses that fail to grasp the value of this type of advertising are really missing out on a method that their competitors are certainly using.

One of the latest social media platforms to experience overwhelming popularity among users is Snapchat. Snapchat enables people to share images and video content, and they can also add captions to the content they share. The shared content is known as “snaps”, and those snaps only appear for a few seconds before they disappear. This creates a fun way to communicate, and the content doesn’t carry the near permanence that it would on other platforms. Here are some of the top reasons that your business should utilize Snapchat as a means of promotion.

1. The Site Is Exceedingly Popular

According to Bloomberg, Snapchat has surpassed Twitter in terms of daily usage. As of June 2016, over 150 million individuals were using the platform on a daily basis; 140 million users were on Twitter daily during the same time period. If you aren’t using Snapchat to connect with consumers, your business is missing out on endless chances to become relevant to new customers in your target demographic.

2. Individual Engagement

With other social media platforms, you typically market in a general way to users. However, Snapchat enables you to send messages to users on an individual basis. This creates a more personalized feel that can have a serious positive impact on the way that people perceive your business. Building relationships with individual users is an effective way to build brand loyalty.

3. Influencer Engagement

Not only can your business engage with current and potential customers on Snapchat – you can also create connections with the influencers in your industry. By communicating with various influencers, you might arrange to interview them on your blog. Because so many people now utilize the site, it may be easier to form partnerships with influencers via the website than it would be on other social media platforms.

4. Expansion of Current Follower Base

If you’ve already achieved a solid base of followers on other social media sites, Snapchat is a great place to expand on that achievement. Chances are good that people who utilize other social media sites are likely to be on Snapchat, as well. The novelty of this relatively recent platform may be leveraged as a powerful tool for keeping your current customer base interested in your brand.

5. Creating Future Customers

Snapchat is the site of choice for a great number of younger users. Reaching out to potential consumers in their teens and twenties today is an efficient way to create your customer base of tomorrow. Additionally, as the site continues to soar in popularity, users of all ages will begin to view Snapchat as a platform they should be using – and your business could be connecting with them.

Small businesses need to utilize every tool available when they market to their audience. Snapchat is becoming an invaluable tool for small businesses competing in the current marketplace.