5 Ways To Grow Your Small Business With Content Marketing


5 Ways To Grow Your Small Business With Content Marketing 

Growing a small business is always a challenge. Not only do you have to worry about the day-to-day operations of your fledgling company, but you have to find ways to market your business in ways that make it stand out from your competition. Some people would argue that marketing has gotten easier with small businesses thanks to the Internet and social media. There is some truth to that, but you still need to know how to make the most of your content marketing efforts if you really want your business to grow. Here are five tips that will help you with that.

Focus on the Local Market

While one of the advantages of content marketing is its ability to be seen from anywhere in the world, most of your business will be local. When you market your business, focus on neighborhoods near you and incorporate local events into your advertising. That will be a lot more effective than posting on Facebook walls of users on the other side of the country.

Create More Content

Quality may be more important than quantity in terms of content, but you should still focus on creating more content for your business. The more content you create, the more of a presence you will have online. Your content should be good and compelling, but you should create a schedule for your blog posts, website updates, and Tweets so that you have a steady flow of new content that can help grow your business.

Use Multiple Channels for Your Content

The blog on your business’s website may be important, but it should never be your only marketing channel. The only people who will see your blog posts will be those who actually visit your site, something that will only happen if people actively search for it or if your site utilizes incredible search engine optimization. While you should update your blog regularly, you should also pay close attention to your company’s Facebook, Twitter and Pinterest accounts. The more marketing channels you have, the more people will be likely to learn about your business.

Engage Your Customer Base

One of the best things about social media and content marketing is the ability to engage with your clients. While you probably won’t be carrying on conversations via Facebook posts like you would with your friends, you can still address clients directly and answer their questions more or less in real time. It’s really the next best thing to speaking to your clients face-to-face, and it can be done wherever you have a computer with Internet access.

Don’t Rely Solely on Content Marketing

Content marketing is often seen as the wave of the future, but no good business owner should rely on one marketing technique. While you update your blog and social media accounts, don’t forget about print advertising, billboards or film and television advertising. They may not be as shiny and new as advertising to everyone around the world through Facebook, but it will help you reach at least some of your clientele.