8 Things Pokémon Go Can Teach Us About Digital Marketing

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8 Things Pokémon Go Can Teach Us About Digital Marketing

If you’ve not played Pokémon Go, then you’ve heard people talking about it or even read in many online forums. All kinds of aspiring trainers play this game, and it has swept and captured the attention of kids and adults alike.  Pokémon teaches us many things about planning strategies both offline and online marketing.
Whatever you plan to do to develop your business must be taken seriously, but it must be out of your love and passion for the job. So far the game is providing us with valuable lessons along the way including the following.
Trying Something New Works
If anyone would have told me that Pokémon would make a huge comeback in 2016, then nothing is impossible. The franchise is renowned for keeping things traditional but is currently breaking out of their shell just to try out new things. The augmented reality app is what shop them back to the top stop meaning you keep trying until you achieve what you want. You never know what your audience might like until you try. Get out of the comfort of sticking to what you know; you must take the risk.
Offline and Online Are Tied At the Hip
If you haven’t played Pokémon Go, you must take your surrounding and connect it with virtual elements. Using GPS connects your offline world with your online is a mega strategy for marketing. You must merge your marketing campaigns must work in tandem to create a compelling story that will capture the minds of people. Avoid unnecessary boundaries between different channels to serve a larger purpose. The online campaign must make use of your offline strategy and vice versa.
Word of Mouth Spreads Like Bushfire
The story of Pokémon Go is one of an overnight success given that just a few hours after its release; everyone had gone wild. Regardless of whether you receive negative or positive information, it can stir your company to unimaginable heights. Bear this in mind since you don’t know what news may be picked up next about your business.
Make It Within Your Brand
Having a great and creative idea does not mean you will become successful overnight. Unless you execute the idea well to match your brand, you will scratch your customers the wrong way. Moving your idea into a successful venture must be flawless and come naturally as Pokémon moved seamlessly into a reality-based app.
Invest In Social Media
Many companies invest huge budgets in their marketing campaigns which was never the case with Pokémon Go. There were no commercials, but the focus was word of mouth. They made fans interested in the game and before long the internet was full of free, user-generated content.  Social media proof is apparent with this game. Creating a community is hard, but the end results can pay off if you hype it up and create more free content you’ll get more fans. You’ll spend less than what you spend on advertising campaigns.
Marketing Doesn’t Have To Be Boring
People who are in this industry know this far too well. However, no matter how much we enjoy what we do, sometimes plateau in doing the same thing over and over again. It’s true that Pokémon was stuck in this shell for many years, but breaking out from the normal is what propelled them to the current fame. Make marketing fun to be effective.
If The Customer Is Engaged, He Is Happy
When the client is happy, they will be loyal; hence, keep your users joyful to continue using your app regardless of your target market.  The more they play Pokémon, the more captivated they become. As they play level after level, they gain the ability to battle with others acquiring bragging rights. The same can be compared to various loyalty programs that are great for collecting leads and prolonging interaction with buyers, converting them into loyal clients.
Similarly, you can apply the same in marketing especially social media to create a network of return customers. Allow users an opportunity to enjoy your brand to help you create a bigger and loyal community.
Trends Can Only Last For So Long
Right now Pokémon is the hottest thing, but the fever might fade out some few months along the line. Children will resume school adults will get immersed in their career; just because your idea isn’t a hit now doesn’t mean you are a failure.  You just need to go back to the drawing board and think outside the box for your next big thing.