Advanced Search Exam Answers February 2018

Advanced Search Exam Answers February 2018


1). If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

2). An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

3). The automated “Maximum Clicks” bid strategy attempts to get advertisers the most:

4). You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

5). Which is a best practice for writing an effective text ad?

6). If your campaign’s daily budget is US $20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

7). Which is a best practice for optimizing a landing page for AdWords?

8). An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US $0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

9). Small-business owner Marcos set up his AdWords campaign by thinking of “obvious” keywords off the top of his head. What’s one way he might improve them?

10). How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

11). True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

12). To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

13). Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

14). To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

15). An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decreased. What might cause this?

16). A furniture store owner is creating her first AdWords campaign. What is the best way to group her products?

17). The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which AdWords feature would be most effective for preventing their search ads from appearing at night and on weekends?

18). The majority of consumers want ads customized to their:

19). A client is asking you why he should evaluate the number of clicks on his Search ads relative to the number of impressions received. What should you tell him?

20). How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

21). Keyword Planner can do all of these things except:

22). An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

23). You can use the AdWords Application Programming Interface (API ) to:

24). An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

25). Aaccording to Google data, after seeing an ad on their smartphone, more than half of people:

26). True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

27). A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

28). You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool can help?

29). You’re reviewing the Paid & Organic Search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

30). An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

31). An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

32). Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

33). Why would the data for a Search Network campaign show conversions but no view-through conversions?

34). One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

35). You can use target cost-per- acquisition (CPA) bidding to help:

36). Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US $1200 and cost-per-acquisition (CPA) of US $10, while ads showing in Houston get 70 conversions at a cost of US $1400 and a CPA of US $20. If you have a CPA goal of US $12, what bid adjustment would you set for each location?

37). You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within a budget constraint, which result is most likely?

38). An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

39). Which is a best practice for creating a mobile-preferred ad?

40). Dynamic Search ads would be most helpful for:

41). You might analyze exact match impression share data to get an idea of:

42). You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

43). Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

44). If you choose a target cost-per- acquisition (CPA) of US $15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

45). After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several popups. What should the advertiser do to improve Sean’s experience?

46). The AdWords Application Programming Interface (API) allows developers to use applications that:

47). Obi added a sitelink extension to her text ad and wants it to show as often as possible. What’s the best way to achieve this?

48). AdWords Editor lets users do all of these things except:

49). Based on AdWords Editorial and professional requirements, which headline is most likely to generate clicks?

50). How would you determine the click-through-rate (CTR) for a client search ads?

51). You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

52). Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

53). Which statement about ad extensions isn’t true?

54). You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

55). What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

56). You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

57). If you want to target ads to only people who speak Spanish, you can:

58). You’re using Target search page location bidding. You know it’s working because you see your ad:

59). The strategic use of different marketing channels affects:

60). You have a budget of US $75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (CPC) bid of US $1. How can you validate that this is the right bid amount for getting the most clicks?

61). Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

62). Which option can you use to capture potential business later in the day, even on a limited budget?

63). Your client’s product cost US $50 to produce, and it sells for US $150. She’s sold 10 units and spent US $700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefits of using AdWords?

64).You have a maximum cost-per-click (Max.CPC) bid of US $2 for a keyword. To determine the prospective impact of raising the bid to US $3, you could use:

65). You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

66). You can add a “+” modifier in front of the words in a broad match keyword to:

67). Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

68). You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

69). Hannah is having a sale. In her ads, she wants to include the amount of time left in her sale. What’s the best way to do this?

70). Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

71). Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

72). Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

73). To optimize a client’s campaign to get the most out of her mobile advertising, you can:

74). You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

75). Which conversion metric can give you more insight into how your ads drive conversion on mobile phones, computers, and tablets?

76). Jonathan who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like, “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

77). According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

78). How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

79). According to 2015 Google Trends Data, which term would consumers on mobile phones be most likely to type in a search engine?

80). You sell chocolate and want to tailor your text ad so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “we sell {keyword : Chocolate}”. Your headline could look like this:

81). Your client sells gardening supplies online. You suggest she use sitelinks because they can:

82). Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

83). True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

84). Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

85). Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

86). Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on on the Search Network?

87). With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

88). Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

89). In order to differentiate ads from those of competitors, advertisers should:

90). Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

91). Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

92). According to Google data, 70% of mobile searches who’ve recently made a purchase have:

93). Customers who want to increase app downloads should use which campaign type?

94). If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

95). Which best describes the relationship between maximum cost-per-click (Max. CPC) bids and Ad rank?

96). A successful AdWords text ad:

97). Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on search searches?

98). You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (Max. CPC) bid is US $1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50% what’s the final bid amount?

99). Which statement is true?

100). Which of these statements is true?