AdWords How to Add Negative Keywords? 25 Tips

tony

AdWords How to Add Negative Keywords? 25 Tips  

When you run A Google AdWords campaign, you will want to ensure that only the relevant people see your advertisement. For instance, too many irrelevant people visiting your site could lead to high bounce rates if they do not find what they desire on your site.

Negative keywords allow you to filter related terms that might cause your ad to appear in search results where it is not needed. Here are the tips you need to make the most out of it.

1.  You should always run Search Query Reports if you want to use negative keywords. SQR gives you a breakdown of what terms cause your keywords to appear. For instance, you can filter out sunglasses if you only sell sunglasses.

You do this about once a week if you are just getting started. You can extend this to a few months if you have been running SQRs for a while.

2.  You can use the negative strategy at either the campaign or Ad Group level. It allows you to avoid having ads popping up for the wrong brands for instance. You may also use it at the campaign level to exclude services you do not offer.

3.  Use negative keywords to direct users to the right part of your site. It reduces bounce rate to your site, which can negatively affect how search engines rank your site.

4.  Add your negative keywords piecemeal. If your site’s rankings tanks, it may be difficult to determine which negative words cause your ratings to tank.

5.  You can create negative keyword lists. Thus, you do not have to do endless copying and pasting each time you think of running a new ad campaign.

6.  Know the difference between poor at converting and irrelevant at converting. If some words are just poor for conversions, consider using them in low bid campaigns.

7.  If you want to list a keyword as a negative, consider whether it is broad or an exact match type. The exact match type is crucial when the word you eliminate makes up part of a long tail keyword relevant to your site.

8.  Review your negatives every few months. With time, a negative keyword could become relevant to your site. It is especially so if you start offering new products. Ensure your negative keyword list is not suppressing your conversions.

9.  Account for seasonal trends and many other types of data before adding a negative keyword. Just because it has not worked in a few weeks does not make it irrelevant.

10.  Use the AdWords Keyword Planner tool to assist you to find irrelevant keywords. Google will usually include a few extra words that may not be important to you. Filter out these words.

11.  Get creative when coming up with negative keywords. Try and think deeply about some words that could lead to costly clicks that have a zero chance of leading to conversion.

12.  Conduct a Google search with your keywords. If the results that appear contains words that are not transactional, then you should consider adding them to the negative keyword list.

13.  Use various online tools to find negative keywords. There are quite a number of free tools online that help you find negative keywords that could have an effect on your ad campaign.

14.  You should use the Search Term Report to identify negative keywords. This report shows you the terms that people used to trigger your ad. It will assist you to compile a list of terms you find irrelevant.

15.  Avoid copying and pasting. It is a common and lazy strategy of creating negative keyword lists. It could lead to the inclusion of words which may be relevant to your current campaign.

16.  Use your positive keywords in one campaign to determine which words are negative in a new campaign. If you are running related but different keywords, it will help reduce bounce rate.

17.  Avoid adding long tail keywords to your negative list. Try to use at most two words in a negative keyword phrase.

18.  If your campaign is targeted at a specific state, you should add all other states to your negative keyword list. It makes for great geo-targeting.

19.  If an irrelevant word appears too many times, it should be added to the negative list even in cases where its usage is low in the SQR report.

20.  Before adding words that have a low conversion rate, you should add them to the negative list only if they are not economically viable.

21.  Have a regular schedule of when to check your negative keywords. That way, you avoid taking too long to find out if a negative keyword is destroying your campaign.

22.  Google AdWords will send you alerts when a negative keyword interferes with your ad campaign. Ensure you read all of these reports often.

23.  Keep in mind universal negatives like free. If you are running an ad campaign, it most probably means you are not offering free stuff.

24.  Use a thesaurus to find related terms to your keyword. Then block the keywords you find.

25.  Ask for help from your friends and relatives. Request them to give you words and phrases they would use when searching for your service. Use organic search to find out which negative words appear in search results.