AdWords How to Get Top Position? 25 Tips


AdWords How to Get Top Position? 25 Tips

When you post an ad, keep in mind that Google does not automatically bring it to the top. There are a few rules to keep in mind. Besides that, for you to be successful, it would require that you spend quite a good deal of time optimizing. These tips are meant to ensure that your effort is not in vain.

1.  Ensure you check for quality score. If your keywords all have low scores, talk to the person to whom you outsourced the campaign.

2.  Increase your daily budget. It may be one of the reasons why Google is not placing your ads at the top. If you have a $10 budget, for instance, consider boosting that to $15.

3.  Exclude mobile apps from your campaign. You may find that most of your paid advertising is being used up by kids playing games on their mobile devices. It is best to exclude them.

4.  Use keyword variations with each ad. It increases the chances that Google will rank your advertisement favorably.

5.  A good landing page experience improves the chances of a Google AdWord ranking an ad at the top even when the competition spends more money. Ensure the landing page is of good quality to reduce bounce rate.

6.  Ad extension is a factor used by Google when determining how to rank your site. Ensure that you use quality ad extensions with each campaign.

7.  Check the landing page load time. The longer it takes the landing page to load, the higher the chances that your ad will rank poorly. Check certain factors that may be affecting this figure such as a slow server and large page size.

8.  Ensure you utilize the bid feature. It allows you to see how much you should spend to improve the position of your ad.

9.  Design your ads for humans. Google uses the RankBrain AI to rank its results. Thus, ads designed for human will rank at a higher position than those designed only for keyword optimization.

10.  Design ads with voice search in mind. More people are using voice search, and it could help you if your ads are relevant to those who use voice search.

11.  Ensure that your ads are optimized for the local searches. Google uses GPS location to rank any ad you post. Ensure you get this right.

12.  Ensure that your landing page has AMP. Accelerated Mobile Pages is a signal being used by Google to rank its content. It will help with the position of your ad.

13.  Ensure that you have an individual Ad Group for each keyword. With such a group, you will likely have a better quality score. Thus, it will improve your ad position.

14.  Ensure your location data is current. Even shifting a single block could affect how people see your ad. Besides that, it could lead to your ad being filtered wrongly since it does not match other information listed on your site.

15.  Time is an important factor in the ad position. By changing the time when your ad pops up, you could reduce the position competition a great deal.

16.  Create a landing page for each ad group. Although this may not be possible at all times, it improves your quality score and also reduces the bounce rate.

17.  Base your campaign on exact match targeting. It means that your ads will only appear when a potential client searches for the exact word. It is especially great for small businesses that do not want to waste money on irrelevant searches.

18.  Check for underperforming keywords often. When you launch a campaign, it should be about twice a day. Once you get rid of the kinks, reduce that to about thrice a week. Eliminate any that are not performing.

19.  Conduct ad variation testing. Test relevant words often. For instance, some high-value words may have lower competition when you bid for them. Test the keywords often to see if it boosts your ranking.

20.  Consider using broad match. Once you see that keywords are driving traffic to the landing page, you can now use broad match.

21.  Include the keywords of your ad in the Meta tag of your site. It is a method used by Google AdWords to determine how relevant the website is to the ad.

22.  Work on organic SEO for your site. Whenever you post an ad, Google combines it with SEO. For instance, a site with fresh content will rank better in AdWords than a site that rarely updates its data.

23.  Ensure that each ad is closely related to the keywords. For instance, an Ad Group name ‘Hunting Gear’ should only contain hunting gear related keywords and variants.

24.  Avoid getting too creative. If you create an ad that is too catchy, you may end up with words that are not in the Ad Group. Your ad’s ranking will suffer.

25.  Consider getting the first position on the second page. At times, it could make more economic sense than getting into an expensive bidding war on the first page.