The Guttulus Blog

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What to do when Amazon PPC Clicks but No Sales 

What to do when Amazon PPC Clicks but No Sales  When doing Amazon PPC, special considerations have to be made to ensure that your campaign is at the best angle to bring forth the results. In a bid to maximize the effectiveness of your Amazon PPC campaign, you have to identify the trigger factors that […]

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How to find an Amazon PPC Consultant

How to find an Amazon PPC Consultant Amazon PPCs are making a big splash on the online marketing scene and therefore you might need every help you can get for that edge that will make you stand out above the rest. An Amazon PPC consultant may just be what you need to help you optimize […]

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How Much Does Amazon PPC Cost?

How Much Does Amazon PPC Cost? In Amazon PPC, Sponsored Products and Headline Search ads use a cost-per-click, auction-based pricing model. This means that you must set the maximum amount that you are willing to pay when a client clicks on your ad. More competitive bids are more likely to have their ads displayed. This […]

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Amazon PPC vs Facebook Ads – Which is Better?

Amazon PPC vs Facebook Ads – Which is Better? Facebook alongside Google still command the biggest slice of the market when it comes to online ad marketing with Facebook generating revenues of $39.94 billion in 2017. However, these two only control approximately 20-25% of the market, therefore leaving a big opening which Amazon has tried […]

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Amazon PPC strategy 2018 – Understanding Amazon PPC

Amazon PPC strategy 2018 – Understanding Amazon PPC It’s a new year and it is now time to return to the drawing board and rethink our strategies for your Amazon PPC campaign. The trends might have changed from the previous year and the aim of this article is to familiarize you with the latest trends […]

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Amazon PPC Negative Keywords – 10 tips 

Amazon PPC Negative Keywords – 10 tips  Every marketer has to keep in mind that negative keywords are a gateway to managing Ad budget on a whole new level. Most marketers have ignored negative keywords in the past and have paid dearly for the same since it has negatively affected management of their campaigns. When […]

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Amazon PPC Keyword Research – 10 tips 

Amazon PPC Keyword Research – 10 tips  Much has been said of the AdWords platform but a reality many have not exploited is the opportunity to utilize Amazon PPC. The gist of this angle of marketing however always comes down to keyword research which is the section that most marketers find hard to maneuver. When […]

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Amazon PPC Broad Phrase Exact – 10 tips

Amazon PPC Broad Phrase Exact – 10 tips  When it comes to keyword targeting while handling Amazon PPC, you get to have three specific options that can make or break your campaign. When settling for a specific alternative, research and considerations have to be brought to the fore in terms of the operational flexibility that […]

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Top 15 Attorney Content Marketing Agencies 
Why Photography is Important in Marketing

Why Photography is Important in Marketing The first impressions usually last and the power of visual communication has never been higher than it is right now. This can be attributed to the advancement in technology and the extensive use of the internet in people’s day to day lives. A normal web article containing photos gets […]

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Top 10 Content Marketing Agencies in Humble Texas
Why Photography is Expensive – Why Photography is an Art

Why Photography is Expensive – Why Photography is an Art Photography is great. Great photographers help capture object and events keeping them alive for years to come. But many people who have sought the services of a photographer can attest to the fact that they were charged a lot of cash. The reason why photography […]

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