The Guttulus Blog
Read our recent blog..
Which video format is available on Google Video Partners?
TrueView in-stream How TrueView in-stream ads work TrueView in-stream ads run on videos served on YouTube or on a collection of sites and apps in the Google Display Network (GDN). These ads may also run on YouTube videos that are embedded on other sites or apps. They can also appear on Android and iOS YouTube […]
Read More0
As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?
In highly engaged moments when her audience needs YouTube content that’s general and popular.
Read More0
Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrase match in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign
Bob’s ad will show on searches for UltraView1000 and additional words before and after. Placing quotation marks around the keywords turns them into phrase match. This prompts your ads to appear only if the keywords within the quotation marks or close variations of them match a user’s search term.
Read More0
Why does automating your bid vs. using manual bidding contribute to a successful Google Ads campaign?
If you don’t bid efficiently, you could miss valuable conversions. Google Ads automated bidding is the best solution to efficiently account for all available signals to help improve performance. You can meet your performance goals more efficiently and accurately using Automated bidding.
Read More0
When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL. What else must the advertiser include?
The description The Advertiser must include The Description component when creating the Text Ad. The Advertiser must include The Description component when creating the Text Ad. The Description lets you highlight unique details about your product or service. In the Description field, you can mention call to action, exclusive offers, price, promotions and your business […]
Read More0
Jasmine is the director of marketing for a chain of clothing stores. She’s been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
Maximize clicks Jasmine should use Maximize clicks automated bidding strategy to drive as many potential customers to her website as possible in a set budget. Maximize clicks sets bids to try to get you as many clicks as possible within a target spend amount that you choose.
Read More0