The Guttulus Blog

Use Similar Audiences to find new visitors for your site. Remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services. You probably also want to find new visitors for your site, which you can do by finding people who have […]

Her business will have a competitive presence with similar businesses during searches. This value can be recognized by launching a Google Search campaign. Right now, potential customers are searching for the products or services you offer. Creating a Google Search campaign can help them find you when they need you the most!

The description component is asked Mario to highlight unique details about his product and limited the number of characters he could use to two fields of 90 characters. Text ads on the Search Network show above and below Google Search results. To create a text ad, you need a headline, URL, and description. A text ad […]

The two advantages that Performance Planner offers to Rebecca are: Performance Planner forecasting is powered by billions of Google searches conducted each week. Performance Planner leverages machine learning for forecasting. Performance Planner is a new forecasting tool that uses machine learning to reveal the possibilities for your Google Ads campaigns. Google Search ad auctions are […]

Performance Planner automatically Forecasts how your current campaigns will perform in the future. Forecasts how your current campaigns will perform in the future. Performance Planner is a tool that lets you create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance. To give you the most […]

Sara is an advertising director who has been tasked with optimizing her company’s Google Search campaign. Sara use the optimization score to benefit her campaign To find how close her campaign is from potential ideal results Optimization score is an estimate of how well your Google Ads account is set to perform. Optimization score runs from […]

Target impression share automated bidding strategy is Siona using to make sure her ads are getting a minimum number of impressions on the top of the page. Target impression share is a Smart Bidding strategy that automatically sets bids with the goal of showing your ad on the absolute top of the page, on the top […]

This statement is true about serving relevant ad extensions They encourage users to make more informed decisions and take action. Serving relevant ad extensions encourage users to make more informed decisions and take action. When extensions show, an ad is more prominent and, typically, performs better—that is, more people click on it.

Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?   If you notice you’re getting traffic from searches for a brand you don’t carry, just sets up […]

1000 users is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign. Google Search Network must have a minimum of 1,000 active visitors or users within the last 30 days A remarketing list is a collection of website visitors or app users gathered by […]