The Guttulus Blog

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Trademarks Use in SEO and PPC

Trademarks are words, symbols, designs, sounds, and even colors (Tiffany’s Robin Blue is a Trademark). The idea behind a trademark is that it identifies the goods as yours. The customer’s perception is the most important. The goal of trademarks is to help consumer confusion on the origin of the product they are buying. If the […]

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Experiments and Miscellanous

Google wants you to constantly experiment with testing.  This helps generate more conversions which should make both you and Google happy.  One important term is conversion rate which is simply the number of conversions divided by the number of clicks.  A high conversion rate indicates the clicks are relevant and may lead to a higher […]

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Website Updates

Website has been completely overhauled… at least as best I could.  I added a very basic advanced display.  As always I expect to make everything a living document; legal, contracts, study guides, SEO things… meaning they will be updated frequently until one day they are perfect.  Tony

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The Google Panda Patent: Why and How Many?

*I have been a patent agent for 5 years and a patent attorney for 2 years. I will begin by saying a patent is not a right of use; it is the right to prevent others from use. In theory you could obtain a patent you never intend to use for the sole purpose of […]

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AdWords Glossary

Google Adwords Glossary API, CPC, Max CPC, CTR, Guttulus… what does it all mean? I created this handy glossary to alleviate the confusion. Feel free to download, change, alter, and use.   Adgroup: Ad groups are how Adwords accounts are organized. Ad groups include a set of keywords, a default bid, and some creative bits. […]

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Copyright Notice Contract Template

    GUTTULUS COPYRIGHT NOTICE   Copyright © [Insert Date]   Ownership of copyright   The copyright in this website and the material on this website which includes the text, computer code, artwork, photographs, images, music, audio material, video material and all additional copyrightable material is owned by Guttulus.   Copyright license   Guttulus grants […]

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Contract Termination Letter/Email

Termination Letter/Email *This is often the most important things agency and freelancers forget. Many times a client will continue to ask for modifications months after the project is completed. Sending a termination notice allows you to charge for these modifications without the awkward stage of wondering whether you will be paid or not. A simple […]

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PPC General Contract Template

PPC AGREEMENT   Date: [INSERT] Client: [INSERT] Guttulus [Address] [Address]   Re:         PPC AGREEMENT   Dear [INSERT], AGREEMENT 1.1          This AGREEMENT (“AGREEMENT”) is by and between Guttulus (“Guttulus”) and [INSERT] International Corporation (“[INSERT]”). [INSERT] desires to engage Guttulus and Guttulus agrees to render to [INSERT] Pay Per Click (“PPC”) services based on the terms and […]

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SEO General Contract Template

SEO AGREEMENT   Date: [INSERT] Client: [INSERT] Guttulus [Address] [Address]   Re:         SEO AGREEMENT   Dear [INSERT], AGREEMENT 1.1          This AGREEMENT (“AGREEMENT”) is by and between Guttulus (“Guttulus”) and [INSERT] International Corporation (“[INSERT]”). [INSERT] desires to engage Guttulus and Guttulus agrees to render to [INSERT] Search Engine Optimization (“SEO”) services based on the terms and […]

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Confidentiality General Contract Template

Confidentiality AGREEMENT   Date: [INSERT] Client: [INSERT] Guttulus [Address] [Address]   Re:         Confidentiality AGREEMENT   It is understood and agreed to that the below identified discloser of confidential information may provide certain information that is and must be kept confidential. To ensure the protection of such information it is agreed that 1.         The Confidential […]

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