The Guttulus Blog

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Terms of Use Website Template

Legal Information Terms of Use Ownership of Site; Terms of Use These Terms and Conditions of Use apply to the Guttulus site at Guttulus.com and associated sites. At any time Guttulus reserves the right to change, add or remove portions from the Terms of Use. It is your responsibility to frequently check the Terms of […]

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Credit Card Authorization Template

LOGO DATE COMPANY ADDRESS CREDIT CARD AUTHORIZATION FORM American Express MasterCard Visa Card Number: _________________________ Expiration Date: _______/_______/________ CODE ON BACK OF CARD _______ Card Holders Name: _________________________________ Billing Address______________________________________ City______________________________________________ State __________________ ZiP _______________________ Card Holder Phone Number: ( ) ________-____________ Charge Authorized Amount: $ __________________________ Card Holder Signature: _______________________________ Card Holder Name (Print) […]

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Hiring a Freelancer Contract Template (Employer Edition)

Freelance Work for Hire Contract   DATE Guttulus LLC   Re:       Freelance Work for Hire Contract   Dear Guttulus, This Work-for-Hire Freelance DESCRIPTION OF JOB Agreement (this “Agreement”) is hereby entered into as of this DATE (“Effective Date”) between the Guttulus and Client noted below, with respect to the Services and Project defined below. Terms & […]

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Sweepstakes and Contests Legal Speak

Running a sweepstakes or contest on social media can draw a lot of attention for you or your client’s business. However, there are several pitfalls you want to avoid. Many times a sweepstake can resemble an illegal lottery.  A lottery has three parts: consideration, chance, and a prize.  Consideration involves entrants paying to enter, buying […]

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Domain Names

Domains names can conflict with trademarks. Owning a trademark does not entitle you to buy the domain. Where there is trouble is when someone is cybersquatting. Here you have to be careful. Courts have held that intentionally registration a trademarked domain with intent to sell to the owner of the trademark may constitute trademark infringement. […]

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Trademarks Use in SEO and PPC

Trademarks are words, symbols, designs, sounds, and even colors (Tiffany’s Robin Blue is a Trademark). The idea behind a trademark is that it identifies the goods as yours. The customer’s perception is the most important. The goal of trademarks is to help consumer confusion on the origin of the product they are buying. If the […]

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Experiments and Miscellanous

Google wants you to constantly experiment with testing.  This helps generate more conversions which should make both you and Google happy.  One important term is conversion rate which is simply the number of conversions divided by the number of clicks.  A high conversion rate indicates the clicks are relevant and may lead to a higher […]

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Website Updates

Website has been completely overhauled… at least as best I could.  I added a very basic advanced display.  As always I expect to make everything a living document; legal, contracts, study guides, SEO things… meaning they will be updated frequently until one day they are perfect.  Tony

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The Google Panda Patent: Why and How Many?

*I have been a patent agent for 5 years and a patent attorney for 2 years. I will begin by saying a patent is not a right of use; it is the right to prevent others from use. In theory you could obtain a patent you never intend to use for the sole purpose of […]

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AdWords Glossary

Google Adwords Glossary API, CPC, Max CPC, CTR, Guttulus… what does it all mean? I created this handy glossary to alleviate the confusion. Feel free to download, change, alter, and use.   Adgroup: Ad groups are how Adwords accounts are organized. Ad groups include a set of keywords, a default bid, and some creative bits. […]

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