The Guttulus Blog

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I’m working on a Google Search Ad that’s not performing as expected. I specifically want more users to click on the ad. What action might improve the click-through rate on my ad?

I’m working on a Google Search Ad that’s not performing as expected. I specifically want more users to click on the ad. What action might improve the click-through rate on my ad?   Changing the call-to-action message of the ad Changing the message of call to action can help you to get your ad performed as […]

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What are the three main components of Text Ads?

What are the three main components of Text Ads?   Headline Description Display URL Your Google Search text ad has three main components. The first is a headline, and the second is a description and the third component is The URL displaying your website address. This is also called Display URL. You are recommended to use keyword […]

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Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal.   Getting more customers to learn about his products. If you choose website traffic as his campaign marketing goal, you will get more customers to learn about his […]

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You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?

You’d like to improve an ad’s perceived quality during an ad auction. What aspect of the ad will be most beneficial for you to work on?   Improving the navigability of the landing page If You’d like to improve an ad’s perceived quality during an ad auction, Improving the navigability of the landing page will be most […]

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Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon?

Brian manages his company’s Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible. What is Brian’s optimization score based upon? Key aspects of his accounts, including statistics, settings, and industry trends Optimization score is calculated in real-time, based on the statistics, settings, and the […]

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Client’s question: I am seeing a lot of website traffic, but the I want to generate more qualified leads. I’m interested in trying ad extensions to see if they can increase the number of qualified leads I receive. In what way can ad extensions assist my company in generating more qualified leads?

Client’s question: I am seeing a lot of website traffic, but the I want to generate more qualified leads. I’m interested in trying ad extensions to see if they can increase the number of qualified leads I receive. In what way can ad extensions assist my company in generating more qualified leads?   By providing […]

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You want to raise awareness of brand and build campaigns focused on branded terms without spending much time. You should to use Target impression share automated bidding to lighten his workload.

You want to raise awareness of brand and build campaigns focused on branded terms without spending much time. You should to use Target impression share automated bidding to lighten his workload.   Target Impression Share For example: Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn’t have […]

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Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing? A website visitor asked this question through email. The correct answer of this question would be: Searching for related gardening […]

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