Marketing Guide

Hiring a Freelancer Contract Template (Employer Edition)
150 150 tony

Freelance Work for Hire Contract   DATE Guttulus LLC   Re:       Freelance Work for Hire Contract   Dear Guttulus, This Work-for-Hire Freelance DESCRIPTION OF JOB Agreement (this “Agreement”) is hereby…

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Sweepstakes and Contests Legal Speak
150 150 tony

Running a sweepstakes or contest on social media can draw a lot of attention for you or your client’s business. However, there are several pitfalls you want to avoid. Many…

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Domain Names
150 150 tony

Domains names can conflict with trademarks. Owning a trademark does not entitle you to buy the domain. Where there is trouble is when someone is cybersquatting. Here you have to…

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Trademarks Use in SEO and PPC
150 150 tony

Trademarks are words, symbols, designs, sounds, and even colors (Tiffany’s Robin Blue is a Trademark). The idea behind a trademark is that it identifies the goods as yours. The customer’s…

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Experiments and Miscellanous
150 150 tony

Google wants you to constantly experiment with testing.  This helps generate more conversions which should make both you and Google happy.  One important term is conversion rate which is simply…

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Website Updates
150 150 tony

Website has been completely overhauled… at least as best I could.  I added a very basic advanced display.  As always I expect to make everything a living document; legal, contracts,…

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The Google Panda Patent: Why and How Many?
150 150 tony

*I have been a patent agent for 5 years and a patent attorney for 2 years. I will begin by saying a patent is not a right of use; it…

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AdWords Glossary
150 150 tony

Google Adwords Glossary API, CPC, Max CPC, CTR, Guttulus… what does it all mean? I created this handy glossary to alleviate the confusion. Feel free to download, change, alter, and…

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Copyright Notice Contract Template
150 150 tony

    GUTTULUS COPYRIGHT NOTICE   Copyright © [Insert Date]   Ownership of copyright   The copyright in this website and the material on this website which includes the text,…

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Contract Termination Letter/Email
150 150 tony

Termination Letter/Email *This is often the most important things agency and freelancers forget. Many times a client will continue to ask for modifications months after the project is completed. Sending…

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