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When you want to choose an advertising method, you should consider its visual appeal to grab your customers’ attention, relevancy of the advertising method, and location that can maximize your business exposure. Display advertising is popular in digital marketing because it is visually appealing and it targets the right customers.
Display ads are paid advertisements that users can see when they visit some websites. They are mostly in the form of graphics. They are also referred to as banner ads, but they are a bit different from the physical banners. The graphics used are smaller and can be rectangular or square shaped and usually appear on the top, side or middle of the webpage. Here are a few reasons why you should consider using display ads to market your business.
Why You Need Display Ads for Your Business
- They are visually appealing
The content is in graphic form, and it is usually styled and designed to look appealing to potential clients. Compared to search engine marketing (SEM) ads that are often in words, display ads do not limit the businesses ability to capture attention or pass the message. Display ads can be in the form of videos, audios or graphics, which makes them stand out among other competing online advertising methods.
- Target potential clients
Display ads can target the relevant people that might be interested in your products. Similar to SEM and social media methods such as Facebook, you can also use some parameters in display ads t to choose the sites to display them, the niche or demographic market that should see them, and the geographical area they should cover. Target marketing increases your possibility of making a sale and maximizes your spend.
- They enhance brand awareness
Display ads facilitate the awareness of your brand. Other online marketing methods such as pay per click (PPC) need the user to read the ad text and then decide if they will click on a landing page to get more information about the business. Display ads, on the other hand, are styled and already branded. They also have an offer, and the user can quickly learn about the business and the offer by looking at them. The user does not have to click anything. The ad provides all the essential information the potential client needs.
- Provide data for easy metrics
Marketing activities should be measurable to help the businessperson know if they are effective. Display ads make it easier to measure the performance of the ads. They provide metrics showing the number of times users have clicked on the ads. This will help you decide if you are getting value for your money.
- They support retargeting
Display ads have the standard targeting ability, but they also support retargeting. Retargeting allows you to advertise to people who are already visitors to your site. This form of marketing capability is essential to reach clients who have already shown interest in your products or those who could still be considering buying the products.
Some advertising techniques can be very costly requiring you to sign contracts that offer long-term advertising. However, sometimes what you want is a short-term means of advertising. Maybe you have a campaign coming up, a promotion or a sale that is bound to last for a short time, display ads can allow you to have the short-term exposure that you need. The fact that it can be as short as you need it also means that it can be cheap. You also get the opportunity to gauge its performance and see if you will use it again.
- Allows you to design the ad according to your market
If you have market information about your customers and you know their interests, you can design your ad in a way that captivates them. For instance, if your target market is made of teenagers they will probably be interested in celebrities and social media. Designing the display ads with such graphics can entice and grab the attention of the teenagers, which can translate to more sales.
- You can control your advertising
You can test display advertising and easily change it if the feedback does not favor you. Some marketing tools cannot be changed once you start using them. However, with display ads, you can quickly bring them down and improve on them or choose another marketing option altogether.
- Provide mobile advertising
Mobile users are increasing by the day. Currently, there are more than 3.65 billion mobile users. As an organization, you can use display ads to capture the attention of these users. As a businessperson, you cannot afford to ignore the mobile market, as there is a huge potential for making a sale. Digital marketing methods such as display ads allow you to target this market at a lesser cost. Use them to on your potential client’s apps in a friendly manner and see your sales increase.
Display ads allow you to market your products to potential online clients using graphics that are visually appealing and customized to meet the needs of your clients. Guttulus is a digital marketing firm that offers professional display advertising services. Contact us for the best digital marketing services in the industry.