Why you should get your Google Analytics certification

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Why you should get your Google Analytics certification 

It is a known and accepted fact that for any business to succeed in this tech-savvy world, it must have an online presence.  It is this fact that has given prominence to online marketing platforms such as Google Adwords and web traffic monitoring platforms such as Google Analytics.  These platforms present both large and small business with the opportunity to move up in search engine rankings, which makes them “more visible” to targeted web users.

Google provides you with the tools you need to get your business website to the top of search engine rankings. While these tools might be relatively easy to understand (by reading and watching tutorials), using them to their full capacity in order to reap their maximum benefits can be a hard task; hence, the need to get Google Analytics certified.  This certification lets you gain valuable knowledge on the ins and outs of Google’s Adwords and Analytics, which can help you become a better ad manager and marketer.

With a wealth of information and tools online, dedicated to helping you understand Google’s marketing platforms better, it is only natural that you would wonder if paying for a Google’s certification cost is necessary!  Google itself designed the certification program, therefore raising the question, “would Google come up with a program that would not be of any benefit to you at all?” Well, probably not. So, why should you spend your hard-earned cash to get a Google Analytics certification? Below are the reasons why:

Enhance Your Analytics Competency: in the Analytics program you will learn how you can fully utilize the tools and features available from Google, hence making you a more competent Analytics user. When you are more competent in analytics, you will be able to properly evaluate the impact of your online presence and hence, develop “a better and more impactful online presence.”

Increased prospects: The Google analytics certification program equips you with the knowledge needed to be able to use Analytics like a pro. While you might already be an expert in using the analytics platform, this program will show you some tricks and tactics that are important in helping you increase your prospects. With the knowledge from this certification program, you can increase your chances of getting high levels of traffic and getting to the top of search engine results.

Gain a competitive edge:  if you are a marketer, then being Google Certified in analytics can be a major “business boost.” For instance, you can let your clients know that you have been certified in analytics, and most will be more than pleased to use your services over your competitor who might not have acquired this certification.

As a business owner, you should utilize all the necessary tools available to help you gain a competitive edge over your competitors, so as to achieve success. One of the tools that are at your disposal is Google Analytics but in order to make the most out of this tool you should consider becoming Google Analytics certified. Being certified has advantages which can help your business thrive in a highly competitive and tech-savvy world.