Google AdWords Study Guides Available on


Proficiency in Adwords is a Winning Strategy      

The Advantages of Google Adwords are many. Business owners often don’t have time to take the necessary steps in educating themselves on marketing. Thus adding this skill to your repertoire is a huge bonus to selling your digital marketing skills. It is essential, however that acquiring this skillset is done right.

Get the Right Message

Marketing success at its most basic level requires that the right person see the right message when they are ready to buy. The great thing about Adwords is the ability to tailor your message using specific search terms that you can not only choose, but continuously refine. Often business owners are so busy that they don’t have time to educate themselves on marketing let alone manage it. They don’t understand the necessity of testing different messages to discover the most efficient combinations. Essentially they don’t have time for or understand analytics. However, an Adwords professional has that capability. It is a great selling point whether you work for yourself or you are on a marketing team. Certainly many in the marketing field understand the power of Adwords but just haven’t felt an urgency to put it at the top of their to-do list.

Now is the Time to Become an Adwords Certified Professional

Google used to charge $50 to take the Adwords test, but it’s now free! This is a great opportunity to broaden and deepen your skillset by becoming an Adwords professional. Have you ever spoken with someone who is just learning your language? It can be difficult, frustrating and terribly inefficient. Now imagine that your livelihood depends on the efficiency of that communication. This is exactly what business owners deal with. They have to be able to convey their message to customers now! Essentially you will be a translator for those business owners that urgently need this skill. Your opportunity through this certification is to add a crucial skill in becoming fluent in the digital marketing field.

An Excellent Resource for Study

When gaining a new skill it is imperative that the best possible teaching resource be found. A person who barely has the capability of passing a written CPR test is not someone you would want around in the event of a drowning. Proficiency sells itself and it can’t be faked, at least not for long. When presenting a marketing campaign to a shrewd business owner it is best to bring the wowing power of expertise. One of the best places to flesh out your understanding of all things internet marketing also happens to be a place with great study guides for passing the test to become a Google Adwords Certified Professional. That place is

Remember just because you can pass a test doesn’t mean you have become proficient in that particular knowledge or skill. You have to make sure that you have been given more than just simple and straightforward answers to questions. You must understand the material through and through. Once you have done so your proficiency will make business owners feel like their inventory is practically selling itself.