How Much Does a Trademark Cost?

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How much does a Trademark Cost?

As a business owner, one of your important roles is to protect your business interests, so as to ensure its success. One way of providing ‘this protection’ is by registering a trademark for your business’ name. Getting a trademark ensures that you protect your brand from being “copied” or used by others in the industry.

One of the frequently asked questions by business owners seeking to register a trademark is “how much does a Trademark cost?”  Well, the answer to this question is that the cost depends on a number of factors. For instance, if you are looking for a state trademark, then this will be relatively inexpensive at between $50 and $100 (without attorney’s fees and depending on the state). On the other hand, if you want a federal trademark, the registration fee for this will usually starts at $275 (fee for online registration without attorney’s fees). However, if you choose state registration you might not get to enjoy some benefits found in the federal option, such as the ability to use the ® symbol (Trademark symbol) and the recognition of your trademark by the federal court.

There are three ways you can file for a trademark; you can do it yourself; use an online trademark filing site or hire a trademark attorney.  Filing for a trademark yourself is one of the cheapest but also ‘riskiest’ options. The process involves going to the United States Patent and Trademark Office (USPTO) website, filling the available online forms and paying a registration fee of $275 (as of January 2015). This process might sound easy, but it isn’t, as filling the forms (which are full of legal jargon) can be complicated, not to mention stressful.  It would be wise to note that, statistics indicate that over 50% of all trademark filings are rejected due to improper form filling or incomplete forms.

The second option would be to delegate the trademark registration to an online company that offers these services.  The cost of trademark registration using these companies varies but can go up to about $189 for the services only, plus the $275 USPTO filing fee.  Some of the benefits of using these services are that they conduct a basic search to find out whether your business name/ trademark is in direct conflict with other names/trademarks.  They also make sure that your forms are accurately filled, hence eliminating the chances of your application being rejected.

The third option of hiring a Trademark Attorney is the most expensive one and will cost you anything from $1000 to $2000 (inclusive of the filing fee). You may also be required to part with some additional fees if there is a dispute or complicated legal matter in your trademark registration process; these extra attorney fees may range from $300-$400. Despite the high fee, this option is one of the best at it provides you with an extensive trademark search and a comprehensive trademark Assessment, which will help you get the most out of your trademark.

In conclusion, to answer the question, “how much does a Trademark Cost?”; The cost of a trademark can range from $275 (USPTO filing fees only) to $2000, depending on whether you file for the trademark yourself, use a filling company or use the services of a trademark attorney. You should evaluate what your business needs, and then choose the best “trade-marking” option for your business.