Keyword research: 25 untapped strategies


Keyword research: 25 untapped strategies

Performing keyword research has been a major challenge for internet marketing enthusiasts mainly due to the innovative approach required to ensure that the results deliver a winning approach. The effective structuring of a marketing campaign is a factor dependent on keyword research which makes it crucial that strategies are employed to perfect the process. 25 untapped strategies that enhance keyword research include:

Semantic grouping

This is a perfect strategy for structuring the tight connected groups and it helps with keyword research by revealing the best keyword combinations.

Capturing commercial intent

When performing keyword research, it is imperative that the commercial intent and terms are evaluated to increase the marketing angle of the keywords.

Spreadsheet template

Creating a spreadsheet template is core for keyword research since it enables a marketer have a clear outlook of the keywords that are to be adopted.

Considering SEO content

Based on the SEO content that is to be generated, the keyword research process should be customized to satisfy the criteria for publishing.

Identifying niche markets

Most marketers performing keyword research always target an industry as opposed to the niche market which narrows down on the potential results as well as focusing the marketing campaign.

Investing in long tail keywords

Long-tail keywords have a huge significance when it comes to determining the keyword combinations that will deliver the right impact. Investing in them allows for the creation of a comprehensive list of keywords.

Keyword competition

Structuring keyword competition is a core practice that should be done during keyword research as it provides a clear indication of the effective keywords.

Using keyword research tools

There are varied tools used during keyword research but utilization of the tools that provide results based on significant metrics is what many do not capture.


Keyword research should also be done with forums in mind that normally act like live focus groups which provide creative insights.

Integrating head keywords

The words with high competition and volume should be integrated during the keyword research to make a determination as to the scale of operational efficiency that will be enjoyed when the marketing campaign is initiated.

Trying out Informational keywords

With many marketers targeting the monetization process with keyword selection, informational keywords are neglected which is detrimental to any campaign.

Challenging body keywords

The act of challenging the body keywords has been neglected by most marketers who do not like researching the 2-3 word phrases. Taking up the body keywords is however important since it informs keyword combinations.

Bring in a transactional angle

When performing keyword research, a transactional angle is crucial as it ensures the keywords are tuned for effective conversion.

Analyzing navigational keywords

Navigational terms are crucial as they direct traffic and as much as the transactional terms are the ones that effect conversion, navigational keywords also have to be considered.

Understand intent

The best strategy when doing keyword research is understanding intent which is what drives the adoption of the varied keywords that will resonate with what the target audience needs.

Internalize business goals

The goals of a business should inform the keyword selection process that is initiated as it is what determines the scale of business and the effectiveness with which the target audience is captured.

Targeting opportunities

Individuals performing keyword research rarely structure a platform for targeting opportunities which is what results in poorly planned keyword targeting.

Utilizing Google Keyword Planner

Overlooking the influence of the Google Keyword Planner is an aspect that many are guilty of which mainly leads to the adoption of keywords that do not have the desired impact.

Creating a Seed List

A Seed List creates starting terms that can be used in a marketing campaign and this is what marketers should target.

Competitor terms

The process of keyword research should be structured with the competitor terms in mind since they are what a marketer will be fighting against when it comes to impacting the target audience.

Complementary terms

Considering the complementary terms is important when performing keyword research since it reveals the direct and indirect approaches to keyword structuring that will influence the marketing campaign.

Grouping by topic

Most marketers group keywords by campaign but changing that to classification by topic is an effective approach that only reveals the keywords that can work on specific topics.

Setting up columns

Columns are effective when evaluating the keywords based on metrics like the CPC and it makes it easier to notice the keywords that have significant worth to a campaign.

Using exact match

The use of “exact match” has been underutilized by most internet marketers doing keyword research which is why campaigns usually end up having broad targeting orientations.

Considering conversion rate

Many individuals perform keyword research based on the competitive terms but it is equally important to consider the conversion rates since they are the true reflection of what the client takes into consideration.