Mobile App Development

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Mobile App Development

Mobile app development refers to a set of procedures and processes involved in the writing of software for mobile devices like smartphones and tablets. It is almost similar to the development of web application with the main difference being that mobile app development takes advantage of features only found on mobile devices like the smartphones and tablets. This post by Guttulus highlights the main considerations when developing a mobile app.

Some of the key aspects that have to be considered before developing an app.

•    Strategy

A strategy basically refers to the reasons why the mobile application is being developed and the benefits of the app for the users.

•    Design

This refers to what the app’s looks, feel, play and manageability will be.

•    Development

These are the steps to be followed in making the application. The process should be in line with the milestone and the timeline set.

•    Marketing

Refers to the avenues that will be used to ensure that the app accessed by the targeted users.

•    Maintenance

Mobile applications have to be upgraded after a couple of weeks or months to improve the interface, add more fixtures and remove bugs. There should be a strategy in place to be followed for upgrades.

Key considerations in a mobile app development process 

1.    User Interface and User Experience

A user experience that is well designed is very critical in an app as it will define the behavior and the general attitude of the user towards the app. UX design development should target engaging users by including qualitative feedback that simulates the emotional responses of a user. As such, the mobile app development process should include knowledgeable UI and UX designers to ensure that the app gives a great experience to the end users.

2.    The architecture of the mobile app

The rapid development of a mobile app is based on a proper mobile app architecture. A proper architecture of the mobile app allows for the integration of record systems that already exist and the incorporation of services that enhance the app’s functionality. The users should experience faster downloads, installation, rapid responses and full-screen transition. The developer should be able to select the right tools, platform, and technologies to ensure that the codes used are reusable. This will help shorten the time used to develop the app. A great mobile app architecture, also, reduces the efforts of the developer by easing the process of implementing changes in the environment, business policies, and market, among other areas.

3.    Agile Approach

In the mobile app development process, it is important to take on an agile approach. This aids consultation. An agile approach is one that breaks down the functional requirements of the mobile app into smaller manageable chunks that makes it easy to understand how the application works. The breaking down of the project into smaller chunks makes the communication smoother and ensures that bottlenecks are eliminated in cross-functional teams.

4.    Business process

If an application is meant for commercial purposes, the developer should consider creating a mobile app that runs on all kinds of mobile devices and not just smartphones. Consider creating an application that does not necessarily require internet connectivity to function. Also, if the app requires mail, client integration or GPS, it is best to build a native application.

For a business process, the main objective when developing the application should be to achieve the goals of the business. One needs to do some real strategizing before developing a commercial app. While a mobile application can promise positive returns and boost the performance of the business, it is important to do a thorough evaluation and determine whether a mobile application is really necessary.

5.    Budgeting

Before embarking on the process of developing a mobile application, one needs to ensure that they have budgeted for the same. Every aspect of budgeting including the monetization of the application has to be considered. You have to know the cost of developing the app and what the basic cost drivers are. You, also, should be aware of the amount it would cost you to maintain the application and run updates.

6.    App launch

Once all the elements of the application have been put together and the app has been tested and proven to be ready, what follows the launching of the app on the various mobile application markets like Google Play Store, iTunes and other mobile marketing platforms. At this stage, ensure that you have a full understanding of your customers and your competitors. Understanding your customers will give you an idea of what their experience with the application is.

Give your application a unique name that matches with your brand. Use keywords in the naming to ensure it appears in the search results. Also, the name should be accompanied by a unique icon that creates a strong first impression on the users. Also, your app should come with a compelling description of itself. The description should highlight its main features and the benefits it offers to users. Unlike the name, the description should target the customers and not the search engine. Make it as compelling as possible.

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