Pay per click advertising 2018 – How to set up PPC campaigns to rank your website – pay per click.

Pay per click advertising 2018 – How to set up PPC campaigns to rank your website – pay per click.

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Pay per click advertising 2018 – How to set up PPC campaigns to rank your website – pay per click.

Pay per click advertising is a great avenue to enable you direct new traffic to your site, especially since the alternative (organically “earning” clicks) is work intensive and requires expertise on how websites are put together. PPC entails the use of search engine advertising whereby advertisers bid for ad placement in a search engine’s sponsored link when one searches a keyword relating to their business.

This article is therefore enumerating how to set up PPC campaigns given their obvious benefits in buying visits to your site.

Come up with targets for your PPC campaign

Keywords and ad texts should be tailored to your target audience needs. These should also marry with your landing page to avoid confusion thereby enhancing user experience and a maximum return on your investment. The end results you’re looking for should be at the forefront of your planning and you should therefore ensure that your visitors are directed to a landing page that achieves said result with ease.

You should also incorporate a system of tracking whether your keywords are having success in driving traffic or not. This way you’ll know which keywords to consider dropping and which ones are high performers. Setting up of tracking URLs will analyse paid search traffic therefore it works as a great performance tracking tool.

Come up with a budget

This is two-pronged as it involves coming up with an amount for your daily budget and another for your bids. It’s advisable to spread your daily budget evenly across your campaigns when starting up and then adjust based on your targets. More of your budget should therefore be directed to your core campaigns to draw more traffic towards them. Remember to change and adjust your budget based on your needs and circumstances. The budget for keywords should always be set within the limits of your daily budget.

Choose which devices to show up on

This is dictated to you by the device your target audience are likely to search on. Could be desktop, mobile or even both. It could be advisable to have your campaigns show up mobile devices if your ideal customers are people looking for emergency services and are therefore likely to be on the move therefore likely to use search engines on their mobile devices.

Come up with your ads

In PPC the first impression is everything, and since your ad is the first thing many people will see about your business you must ensure it clearly communicates that you have the solution to your customers’ problems. The inclusion of a “call to action” like “learn more” in your ad is also advisable to draw prospective clients into clicking on your ad. Ensure also your ad is free of grammatical and spelling errors.

Optimize PPC settings

This is especially crucial if you’re using Google Adwords because it usually opts all of the campaign into the full Google network by default. As you can imagine this network is expansive with various search engines. Its therefore advisable to opt out of this network if you’re just starting to help with costs especially if you’re working with a tight budget that would be quickly exhausted on such a wide network. You can always revisit this option after collecting enough information about your campaign. You should also check your location settings so that if your business is local you have the right location setting and if its international likewise.

Manage your PPC campaigns

Once your campaigns are up and running, they’ll need regular management to make sure they continue to be productive and effective. You should ensure that you are up to date with the latest performance indices of your account to ensure the success of your campaign.

One way of managing your campaign is by updating and adding new keywords. This will extend their reach and make them more effective in directing new traffic. Non-performing keywords should also be tracked and if possible be expunged from the campaign if need be as a way of managing costs.

The content of your landing pages should also be edited and modified to ensure they are agreeing with the individual search queries. The same also applies to the “calls to action” which must be aligned in such a way that they increase clicks and therefore boost conversion rates of visitors.

Optimize your campaign structure

Your ad groups and keywords should be of a number that is easily manageable to make it easy to track and manage. The campaign structure should also be as lean as possible to make it easy to optimise and therefore more effective. This will also make it easier to track successes and draw-backs making it easier to react accordingly to both.

You should now be able to comfortably set up, activate and monitor the performance of your campaigns. Remember to monitor frequently for the most successful ads and keywords, over time you should be able to come up with successful strategies. For more information on the same you can always visit sites like

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