Real World Advice for Marketing Students


Real World Advice for Marketing Students

Graduating with a degree in marketing can be very rewarding, as there is a great demand for professionals with degrees in marketing. However, transitioning from a college student into the real world can be a major change for some students. Below is some real world advice for marketing students that could better prepare them for the real world.

1) Building a Portfolio and Having Samples of Previous Work

One of the most important things that a marketer can do is have a portfolio of previous work that he or she has performed (along with the outcomes or results of each.) Since students are just graduating and likely do not have any samples, they can offer to volunteer their services for a non-profit organization or a for-profit business to build their portfolio prior to applying for a job.

2) Must Know Both Digital and Traditional Marketing

Many clients (especially the smaller ones) have turned to digital marketing as leverage and a means to expose their business and drive traffic to their web site. They are able to implement digital marketing techniques that are capable of providing them with the same benefits as the larger companies. However, some clients will still require traditional marketing strategies in conjunction with the digital strategies, and as a professional,(former) students will need to know both of them.

3) Must be Able to Work Within a Budget

In the real world, marketers will be responsible for working with professionals and perform professional marketing services within the budget that’s been provided by the client. Unlike being in a marketing class where if something is not carried out as assigned, the grade will be affected, but not working within the budget will have a much greater consequence. It will cost the client more money which may be grounds for termination.

4) Be Prepared Discuss Statistical Results

Marketing, advertising and promotions has a way of appearing glamorous and glitzy, however, when dealing clients (and their money,) they want to know the effects of their marketing dollars. Often, the best way to do this is by measuring the performance of each marketing strategy and providing them with the bottom line, which is their ROI.

5) The Benefits of Working for a Marketing Agency

If students decide not to work for themselves, one of the benefits of working for a marketing agency is that you have the opportunity of becoming exposed to a variety of different marketing functions. That provides you with the opportunity to gain experience in multiple areas. The key is to find a way to show that you’ve added value to various projects by taking on roles that allows you to utilize your skills in areas that highlights the outcomes.

6) Tips for Working for Yourself

If you plan to work for yourself, you will likely need to prepare to take on many roles, especially as you are just starting out. You will need to be responsible for your own marketing and advertising, your own accounting, operations and other areas. You will also need to purchase all of the tools of the trade so that you can perform your job in a competitive, up to date manner. You will also have to learn how to drum up business for yourself so that you can have a steady stream of income flowing in.

Also, as an entrepreneur, you will be responsible for keeping up with the latest trends, making shifts in your delivery as changes are made in the industry preparing you own quotes, proposals, concepts and ideas for the clients projects and so forth.

Another key thing about working for yourself is that you will have to come up with real solutions to real problems that real companies have and are looking to you to solve.

7) One final note, whether you plan to work for yourself or for an agency, you’ll want to gather as many testimonials as possible as they add more value to your portfolio. Good luck!