Search Marketing Proposal for Company
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Search Marketing Proposal for Company
Presented by:
Guttulus LLC
Campaign Goals:
- Reach a wider audience
- Increase total reach
- Increase visibility on search engines
- Increase ROI
- Increase conversions
- Create optimized landing pages
- Decrease waste
Paid Search Marketing Strategy:
- Increase traffic volume through campaigns on Google, Bing, Twitter, Facebook, & Instagram
- Decrease cost by reallocating budget to best performing campaigns
- Expand keyword list
- Create extensive long tail keywords
- Expand content network campaigns
- Daily bid management
- Daily keyword analysis
- Improve click through rate
- Improve keyword quality
- Create consistency between campaigns and landing pages
- Increase retargeting and remarking efforts
Organic Search Marketing Strategy:
- Identify important keywords
- Create unique titles, descriptions and meta tags
- Create compelling copy
- Fix existing barriers to indexing
- Submit and edit site map to Google and Bing
- Expand on-page search engine optimization
- Expand link building strategies
- Increase PR
Our Tactics
Paid Search Marketing Research:
- Optimize keyword lists
- Optimize keyword bids
- Reduce cost per acquisition
- Optimize content network advertising
- Reallocate budget to be best performing campaigns
- Create landing pages and A/B test
- Code landing pages to be SEO friendly
- Increase Google campaigns
- Create a strong keyword portfolio
- Expand keyword portfolio
- Target based on location
- Target based on demographics
- Target based on platform
- Create new text ads
- Increase relevancy, click-through rate, and conversions
- Increase quality score
- Expand onto different platforms.
Organic Search Marketing Research
- Daily keyword research
- Optimize high opportunity pages
- Create compelling content
- Optimize keywords, meta descriptions, meta keywords, titles, and H1s
- Create and submit universal site map
- Create robots.txt
- Provide best practice reports outlining indexing problems, technical issues, and best practices
- Have our senior graphic designer go over the website for UI and UX problems
Our Promise
Testing, Forever Testing
- Daily bid management
- Daily budget optimization
- Dedicated to getting the highest ROI
- Content networking
- Create high value content
- Engage in ongoing testing and optimization
- Test new ad types
- Test new ad copies
- Non-stop A/B landing page testing
- Create custom and unique keyword portfolios just for you
- Monthly reports on KPIs
What Makes Us Better
- We integrate success competitor campaign
- We create campaigns competitors can’t copy
- We use multivariate landing page optimization
- We create compelling image ads
- We create compelling ad copy
- We create compelling content
- We expand your reach on new platforms
- We like you and your business
- We have a high customer retention rate – 90%
- Posted In:
- Houston SEO
- houstonppc
- houstonseo
- Legal Guide