SEO is a Full-Time Job – 25 Common SEO Mistakeshttps://secure.gravatar.com/avatar/?s=96&d=mm&r=g
SEO is a Full-Time Job – 25 Common SEO Mistakes
Search Engine Optimization ranks as a major player when considering the internet marketing strategies that have significant impact. There are varied approaches to SEO and some marketers have failed in structuring the winning formula since they consider it a one-time venture. Marketers who consider SEO as a full-time job have been able to avoid these 25 common mistakes.
A broad match with the keywords usually produces useless and irrelevant data that does little to aid in analyzing the effectiveness of a marketing campaign.
Failure to utilize the Google Keyword tool
The seasoned marketers know the importance of utilizing the Google Keyword Tool since it is what provides accurate data on the impact of a keyword.
Lacking unique title tags with descriptions
Title tags and descriptions that are unique to every campaign always aid in optimizing a marketing strategy.
Failure to link top pages with top terms
The top terms and keywords should link to top pages that have the relevant content that will lead to conversions without the combination, a marketing campaign becomes sterile.
Not promoting blogposts
Blogposts are like the hub of activity that inspires conversions and failure to promote the same is always detrimental to a marketing campaign.
Failure to build links to pages that link to you
A particular vice that emanates from not considering SEO as a full-time job is the failure to build links to pages that link to you which usually results in the high value traffic diverting attention.
Not registering with Google/Bing Webmaster
Failure to register with Google/Bing Webmaster is always a red flag when it comes to SEO campaigns since it means the strategy is not captured by the search engines.
Lack of internal linking
Internal linking provides relevant content for users and also contributes to conversions. Failure to structure internal linking leads to failed opportunities with conversions.
Not being a Google verified author
Being a Google verified author is effective when it comes to generated content since it gives credibility and a level of authenticity.
What excessive optimization does is simulate relevance which users always identify and run away from leading to poor conversion rates.
Low quality content
A major fault in SEO is low quality content which marketers are guilty of providing in a bid to capture the links and traffic. Low quality content impact credibility.
Lack of metadata
Metadata describe content and ensure that the search engines are able to understand the content or webpage. Lack of metadata exposes the webpage to incorrect result placements.
Failure to optimize for local search
Local searches have taken over as people search for products and services within the locality. A mistake most marketers do is failing to optimize for the local audience.
Lack of updating
SEO enthusiasts not doing it full-time are always culpable when it comes to updating the content and webpage design and orientation in response to the demands of the target audience.
Forgetting image tags
Image tags optimize an image for a particular search and forgetting the image tags always leads to images lacking the optimized orientation to be of use to the target audience.
Failure to research long-tail keywords
Marketers who take up SEO full-time understand the importance of long-tail keywords and their importance in creating a wholesome marketing campaign.
Not using redirects
Error redirects are very crucial when it comes to SEO campaigns since they ensure existing clients are able to find the pages they need if and when a change has been effected.
Individuals new to SEO are majorly at fault when it comes to keyword stuffing. It is a mistake that leads to penalties from search engines that include failure to rank the webpage.
Cannibalizing organic search with PPC
When considering SEO full-time, it is a fact that organic search is sometimes cannibalized by PPC and it is only with experience that the two strategies can be made to run.
Failure to utilize anchor texts
Anchor texts are fundamental when it comes to capturing the target audience and providing a point of reference for the prospective clients.
Posting duplicate content is a major mistake made by those who do not practice SEO full-time. It erodes authenticity and also builds an aspect of irrelevant content which the target audience stays away from.
Lack of mobile-friendly website
A mobile-friendly website is fundamental to the success of an SEO campaign. SEO professionals structuring campaigns on a full-time basis understand the importance of optimizing for varied devices.
Disallowing when intention was No Indexing
This impacts spider page content and also determines the extent to which a search engine can crawl and provide results.
Failure to map keyword to URL
Many marketers map URLs onto keywords but forget to also map keywords to URLs which impacts the linking process.
Utilizing free hosted blogs
Doing SEO full-time will reveal that utilizing free hosted blogs is not good for monetization since they are not effective in driving the high value traffic that leads to conversions.