Mobile marketing has become a fast-rising avenue in the promotion of products and services within the commercial industry. A significant subset of mobile marketing is mobile advertising which has shown potential within the market. It entails a wireless form of advertising via phones, smartphones, tablets and other mobile communication devices. The idea behind it is to access a wide range of potential clients by their unique profiles based on demographics and online search preferences. That way mobile ads displayed on your device’s screen are meant to suit your preferences as an individual.
Once a consumer uses their communication device for any form of data service such as mobile subscriptions, downloading apps, ringtones or games they are exposed to access by mobile advertisements. The global need for communication is the niche taken over by mobile advertising sector to promote businesses and enhance efficiency in product and or service advertising. That is why this particular avenue reaches a broader group relative to online or internet marketing. Its spectrum ranges from short messaging services (SMS), multimedia messaging services (MMS) to click on ads and even interactive videos. The mobile advertising market is estimated to enhance to $215 billion by 2021 according to a study by Magna Global. That is 72% of the global digital budgets. The following are the different ways in which mobile advertising is done, and how it plans to achieve such estimated figures shortly.
Multimedia Messaging Service (MMS)
Also known as Multimedia Messaging System, this form of communication entails technology developed to enable the sharing of multimedia communication data from users with capable mobile phones and smartphones to other communication gadgets. This technology developed as an extension of Short Message Services (SMS) was established by the Third Generation Partnership Project to enable the sharing of images, video and audio clips among other media using your mobile phone or smartphone.
Through mobile subscriptions, firms using mobile advertising may get a hold of your contact and send you an MMS of their newly launched product or service or a grand opening party among various things. Multimedia Message Services form a more engaging way to deliver the intended information, such as interactive videos, funny images, and informative audios just to name a few. That way they can form a more captivating and luring advertisement delivered to numerous individuals through their communications devices, making it not only convenient but also hard to ignore.
Mobile apps form an integral part of our daily activities; there is an app for everything these days; be it your fitness routine, checking the weather or even finding your way to a particular location. An individual with a smartphone spends averagely 30 hours a month on their apps according to a study by Neilsen1. Organizations these days use apps to build a more in-depth relationship with their clients, with the creation of advanced options to enhance customer efficiency. That makes mobile applications an essential aspect of marketing for both marketers and consumers.
Mobile advertisements are used in mobile apps in various forms. That includes; display advertising units, branched mobile applications, sponsored applications, and integrated adverts.
Display advertising entails pop up advertisements that appear while you are using an app. Some display advertising units have no relation to the application in use. Branched mobile applications, on the other hand, entail the group of apps that are presented as options after you access a particular application. In most cases, the branched mobile applications have a close relation to an app that you already have or are downloading. Some apps are brought to you courtesy of specific companies; those firms then use those apps to advertise their products or services; those are the sponsored applications. And finally, there are the integrated applications which entail applications created to enhance the efficiency of a firm’s services to their clients, which makes the application in itself a mobile advertisement.
Mobile Video Advertisement Units
Google, YouTube, Facebook and Snap Chat are some of the necessary mobile applications that are available on every smartphone. They are also the kind of applications that would continuously expose you to numerous random videos. Among these videos, you are bound to come across mobile advertisement videos.
That entails clicking on video ads as well interactive video ads that are meant to captivate and probably convince you towards the achievement of a particular goal. With mobile video advertisements, the image quality is of the essence, if the client is to watch it to the end. That is where organizations such as BitGale come into play. The better the video quality, the better the response to a video ad.
When browsing the internet using your mobile phone, there are always pop up ads such as WAP 1.0 and mobile web banner ads, and rich media mobile ads just to name a few. These ads are the different forms of mobile adverts that redirect you to other pages, videos or downloads.
In conclusion, the globe is going digital in every way including in marketing. That is why mobile advertising is the niche to venture in if you are not in it already. Get a way to get closer to your clients and access more clients in the process while you are at it that is with mobile marketing.