Spending Money on My Social Media

tony

The biggest difference in 2016 is I’ve saved some money to spend on Social Media.  I do PPC for a living.. so it’s only right that I practice what I preach.  I’m excited.  It’s not going to crazy amounts of money… but enough to make a large difference.  I have so many social media platforms….  Sometimes… multiple accounts on the same platforms.  Here’s the current break down and where I’m going to put my money… at least according to the current marketing plan.

Lion… I’ll start with the biggest accounts.  Youtube current has 18.5K subscribers and 7.3M views.  This account takes care of itself.  I’m budgeting $25 a month in Trueviews… mainly because I don’t think more money will help.  There’s just not a large enough audience out there for my niche within the niche.  Twitter has 1K subscribers… I’m not a fan of Twitter…  leave it alone.  And Facebook Fan page which has 3K fans.  I’m not sure about this one.  For now… no…

Guttulus.  Instagram… I’ve been trying to give Instagram money… but they just keep rejecting my adds.  Ads are also not getting followers.  I’d like to spend around $60 a month if I can get the traffic and instagram stops rejecting my ads.  I want to get really good at this… while it’s still cheap.  Right now instagram is 1K….  which is poor…  Twitter… I have 10K followers but again I could care less… Facebook page… this is an interesting one.  I’m not sure what I want to do with it since it’s largely been a buffer landing page so far.  Not sure…

Behance under guttulus is also in an interesting position.  I’m not sure if it’s actually useful… I want it since I freelance various artists.. and I’m pretty vane when it comes to artwork.  Not sure…  The Youtube channel should be my focus since I actually know how to do that… if I were to sink money into anything it would be this.  or the website.  The website is pretty solid.  There’s a lot of high quality information and the SEO is good.  I can always pay my team to do more SEO… but that’s around $500 a month.  I like the results… I’m not sure I can support 6K for a year though on one platform.

Which brings me to my personal accounts.  They are a nightmare to mess with.  My Facebook has 4.5K friends but most of those people are from China… I think.  They keep adding me… I’m not sure why or how… but about 1.5K are students from China…. My linkedin is around 2, 800 which is okay.  Linkedin advertising is the worst…

I’ve set aside a monthly advertising budget for the accounts I want to work on.  It’s in my safe.  $4K in social media (not counting hours worked).  For sure… it will be interesting to see what happens and if that $4K investment pays off.  I’ll keep track of everything here.  One of the major expensive may be equipment if I choose the video route.  I probably should set aside a separate budget for that of $2K… not sure if that’s enough.  But a new camera and camcorder… and lightning is needed.