How to Start a Social Media Marketing Agency?


How to Start a Social Media Marketing Agency? 

Social media marketing is one of those newer careers that simply wasn’t around as recently as 10-15 years ago. Now this industry has blossomed and there is a great demand for it. Experts who specialize in this area can take advantage of the great opportunities it has to offer by officially setting up a social media marketing agency. But prior to capturing the abundance of clients that await you, you must be set up properly so that you can be taken seriously and build trust by your potential clients. So having said that, one of the first steps is to get your social media marketing business all set up.

Know Your Craft

Without a doubt, one of the primary things that you must first do is make sure that you know your craft. This should be a hands-down, slam-dunk area that you have completely mastered so that you will be known as the expert. Remember, word-of-mouth is one of the best forms of advertising. So the way you provide social media marketing services will surely be passed along to others.

Set up an Operating System

Most service providers only focus on their core area of expertise, but as a business owner you also need to set up a system to draw customers to you, deliver the service from start to finish, provide follow-up services if needed and also and be able to measure your performance, ask for referrals and continue to keep abreast of the latest social media marketing trends. As an expert in social media marketing, you yourself must also have an updated social media presence and be in the know of what’s trending along with being active on a mixture of social media platforms, industry groups, and forums.

Set up a Business Entity

After determining what form of business you will set up, you’ll need to set up a new business entity. The basic entities include a sole proprietorship, a corporation (an S-Corp or a C-Corp) or an LLC. There are different types of LLCs to consider, such as those with individual members, partnerships, joint venture arrangements or other types of structures.

Apply for the Proper Business Licenses

Wherever you do business, you will likely need a business license. Check with your local government to find out how to go about obtaining a business license in your city. You may also check with other local agencies and your state to find out if other licenses or permits are needed as well.

Set up a Business Bank Account

To avoid co-mingling funds (mixing personal funds with business funds) it’s important to set up a separate business bank account. Not only is it for tax purposes, it’s usually required based on the type of corporation that you set up. It’s also more professional as you began doing business with clients. It’s also a good idea to set up a PayPal account to accommodate those who implement electronic banking transactions.

Other things to do for Your new Social Media Marketing Agency

As a new business, you also need to take care of some other minor areas as well such as:

• Obtaining a business address, phone number, and email address

• Have a business website designed

• Have business stationery designed

• Purchase relevant business insurance

• Purchase relevant equipment so that you’ll have the tools of the trade for your industry

Finally, after you’ve taken care of the preliminary steps to get your business off the ground, you need to get the word out about your business. You can do this through word-of-mouth, traditional and digital marketing and promotions.