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Google Ads Search Advertising Exam

Google AdWords Advanced Search Advertising Exam Answers 2020
150 150 tony

How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts A)  Add a customized column for “queries”…

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Francis wants to increase his Google Ads skills and optimize results for his clients. What two best practices should Francis adopt?
150 150 tony

Two best practices Francis should adopt are: Optimize the campaign’s ad rotation for clicks or conversion actions.  Include three to five ads, and at least three extensions in each ad…

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What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?
150 150 tony

The two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns are: Validation Simulation Performance Planner uses a combination of account history and machine…

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Match each ad extension with the benefit it brings to a user’s ad experience.
150 150 tony

Structured snippet extensions — Describing features of a specific product or range of products or services offered by the business before users click on the ad Call extensions — Allowing mobile users…

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It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation.
150 150 tony

Time — It is 10 a.m. Interest — I love historical sites and San Francisco. Intent — I need to book a boat ride. Device — I am using my tablet. Location — I am…

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Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
150 150 tony

Maximize clicks bidding strategy would be best for Priya’s campaign. Because this automated bid strategy sets your bids to help get as many clicks as possible within your budget. Priya needs…

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Your company provides home-maintenance services, and you want to reach more potential customers. You have a limited budget to work with. Why is Google Ads right for you?
150 150 tony

Google Ads is right solution for you because You can set your own budget and can change it at any time. Google Ads gives you control over how you spend your…

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Carlton runs an adventure excursion company in South America. He’d like to increase the number of people booking his tours. Which activity will lead potential customers to Carlton’s company through Google Search ads?
150 150 tony

Researching South American holiday destinations online will lead potential customers to Carlton’s company through Google Search ads. Because this is how Search Ads work. Your ads can appear with Google search…

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Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?
150 150 tony

To help you grow your business, Google Ads is built around three principles: relevance, control, and results. Relevance: Google Ads helps you connect with the right people, at the right time, with the…

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You’ve seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?
150 150 tony

Use Similar Audiences to find new visitors for your site. Remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested…

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