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Google Ads Search Advertising Exam

You can use target cost-per-acquisition (CPA) bidding to help:
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You can use target cost-per-acquisition (CPA) bidding to help: A) get as many conversions as possible within your budget B) get as many conversions as possible within a flexible budget…

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In order to differentiate ads from those of competitors, advertisers should:
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In order to differentiate ads from those of competitors, advertisers should: Use special characters, such as asterisks or Mention competitor offers and Use exclamation points and capital Include prices, promotions,…

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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?
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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur? Users globally are searching Google from…

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True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.
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True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords. True False The correct answer is: False Explanation:If you’d prefer…

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Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
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Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this? Use the “Countdown”…

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You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely?
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You are tracking conversions in a budget-constrained campaign. If you raise CPC bids within the budget constraint, which result is most likely? Receive more conversions while paying more on average…

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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?
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A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products? Separate them in ad groups with themes like sofa beds, king-size…

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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.”
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Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San…

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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
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A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him? He…

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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
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You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help? Target CPA Planner Target CPA Simulator Target Bid Simulator Keyword…

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