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Google Video Advertising Exam Answers

The best way to reserve an ad is to:
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The best way to reserve an ad is to: A) Create a reservation campaign in AdWords B) Contact a Google sales representative C) Create a standard video campaign D) Enter…

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How can you launch Google Preferred and/or Mastheads ads?
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How can you launch Google Preferred and/or Mastheads ads? In YouTube Through a Google representative With Brand Lift In AdWords Correct answer is: Through a Google representative Explanation: As an advertiser…

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What do earned actions measure?
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What do earned actions measure? A) Earned views, earned comments, and earned likes B) Earned conversions C) Earned visits to the website and earned comments D) Earned visits to the…

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What’s needed for an advertiser to set up a video ad campaign?
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What’s needed for an advertiser to set up a video ad campaign? A) A budget for creating professional video ads B) A conversion rate of at least 5% on the…

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An advertiser can use a remarketing tag to target people who’ve:
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An advertiser can use a remarketing tag to target people who’ve: A) searched on YouTube for videos about products like hers B) set up multiple YouTube accounts C) posted videos…

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How are rich media ads different from other ad formats?
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How are rich media ads different from other ad formats? They are a type of text ad They are ads with animation or other types of motion They are static…

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How can an advertiser calculate the view rate of a video campaign?
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How can an advertiser calculate the view rate of a video campaign? A) By looking at the percentage of viewers who watched the video until the last quartile B) By…

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You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
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You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? Through a third-party provider AdWords Through a Google representative…

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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually…

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You can see average video-view duration metrics in the:
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You can see average video-view duration metrics in the: A) Google Analytics B) the “Audience retention” tab in YouTube Analytics C) reports in AdWords D) the “Campaigns” tab in AdWords…

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