The Truth About Social Media Marketing: How to Find a Job in 2020

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The Truth About Social Media Marketing: How to Find a Job in 2020

In the current age where almost everyone is on one social media platform or the other, it has become prudent for businesses to leverage some form of social media marketing. In fact, the subject matter experts over at are adamant that any business that is not leveraging social media marketing is definitely missing out big time and is probably lagging behind its competitors. That said, it means that more and more people are looking to pursue a career in social media marketing given the potential of this growing industry. Those already working in social media marketing, including the experts over at, will tell you that this is a career that is fun, exciting and challenging; the trifecta most people looking for careers out there look out for. However, just like any career, there are a number of misconceptions as far as social media marketing is concerned. It is therefore important to not only point out these misconceptions, but also the truths so that you can know what to expect if you are looking to get into this line of work in 2020. This article will attempt to do just that and we hope it will be of great help to you.

One of the biggest misconceptions out there about a career in social media marketing is that it is easy and glamorous. The truth, however, as per the gurus over at, is that it is not easy at all. It has a lot of moving parts and requires one to have tremendous attention to detail, patience as well as a good grasp of the requisite tools and techniques to enable you do data analysis and research. It is not a glamorous career that is all about posting memes on social media platforms and interacting with clients over there. One actually needs to have lots of knowledge and technical skills. Social media marketing is a lot technical and data-driven than most people think going in. You will for instance require knowledge in say HTML or graphic design, something to keep in mind when looking for a job in this field in 2020. On a related note, another big misconception about social media marketing is that it doesn’t require institutional knowledge. Most people think that you won’t need school to get into a career here, which couldn’t be further from the truth. As mentioned above and discussed in detail over at, you will require a number of technical skills to work in social media marketing and therefore make sure you accumulate the requisite skills. There are a number of short courses offered by universities and colleges as well as online courses you can pursue that will help give the knowledgebase you need to thrive as a social media marketer in 2020.

Another misconception about social media marketing is that it is objective and not subjective which again isn’t anywhere near being true. As per the folks over at, you cannot be successful on social media marketing based on instinct and winging it. You need to actually have the requisite tools and knowledge as well as the ability to put to use what you have learned so as to create campaigns that will be successful. Most people also think that social media marketing is trial and error and is just about making decisions for the short term. The truth however is that social media marketing is about coming up with strategies that are long-term. You should be in a position to show your clients how your strategies will help their businesses make money for the long-term and show them that you have an actual plan; as mentioned above, social media marketing isn’t about guess work.

Given that social media is always changing and is growing and evolving fast, another truth about a career here is that it requires one to be open to learning new things always. As per the gurus over at, you have to be open to learning new skills and tricks almost daily as if you don’t, then chances are you will become obsolete and be left behind. It is recommended that you regularly check out major digital marketing sites and social media influencers so that you are kept abreast of any new changes and techniques. Social media platforms also regularly tweak their algorithms, something you should always be on top of as a social media marketer. Another truth about social media marketing is that you need to put a lot of weight on building your brand if you are to be successful here. Many clients will always go for social media marketers with a solid track record and therefore, you need to build your own brand to convince them you are the right person for the job; the one to help them build their own brand.

Hopefully, this article will help you not only get a job in social media marketing in 2020, but also help you be as successful as you can be. If you are looking for more information on this topic, including on where to go to for courses and online classes on the same, then check out the subject matter experts over at