The Truth Behind KickStarter

tony

Here’s something I’ve been wanting to write up for some time.  I run kick starter campaigns… and they are not what you think they are…. purely marketing and sort of scummy.  The key to a successful kick starter is making sure you fund it yourself… about half way.  If you sent a goal of $10, 000 you should have $5, 000 in guarantee funds within the first 48 hours.  You want to trickle it, so it seems naturally.  Create multiple accounts or give friends/family the money to “fund” your item.  This will trigger kick starters not… fully optimized algorithm and boom you are on the front page.  Once on the front page you can collect the remaining $5,000 easily…

Does this really work?  Yes of course it does.  If you aren’t doing this… how will you compete with someone who is doing this.  The idea of organic growth for crowd funding is a cool concept… but not a realistic one.  Kick starter’s model is perfect for people to take advantage of.  And they have…

Every smart marketer understands what kick starter really is….  It’s a way to get more attention.  The funds aren’t really as important as the attention.  I remember seeing a kick starter for a drone…. it never got done.  I believe it was something like 3.2 million raised… and not one completed drone shipped.  It’s amazing what people will crowd fund.

Crowd funding a college student with a limited understanding of technology… is doomed to fail.  I remember one kick starter reaching out to my YouTube channel…  he wanted me to make a commercial for him.  The concept was to PAY him 180,000 for him to develop something he had no hope to make.  He didn’t have the education or team… He didn’t even have a prototype.  It was a cool video and the concept was okay…

One of the things that drive me crazy… is the notion that anyone can start a business.  Especially one dealing with technology and manufacturing.  Manufacturing is not easy.  Finding suppliers is not easy.  Even if a collected whole gifts you a few million dollars… that doesn’t me you have the skills to execute the thing you promised.

The same thing with YouTube videos.  Most viral music videos are a result of great marketing.  An entire team who “purchase” views.  I’ve done this for political and you can buy as many views as you want for 1 to 2 cents on YouTube.  They count as real views because they are real…. you pay YouTube for placing them and forcing the viewer to watch for 30 seconds.  If the viewer doesn’t watch for 30 seconds.. you don’t pay.  Which brings me to my last point… 2016 will be a great year for me to experiment with my own media buying…. hehe.