TikTok for Beginners: 20 Powerful Tips to Gain More TikTok Followers

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TikTok for Beginners: 20 Powerful Tips to Gain More TikTok Followers

As explained at RunRex.com, guttulus.com, and mtglion.com, the content you post on TikTok is best when it can be used in collaboration with other users, unlike on other social media platforms like Instagram. Additionally, the only way to have a truly successful collaboration is to have engaged followers. Whether you are brand new to TikTok or you haven’t really been focused on gaining followers, you have come to the right place as this article will look to help by listing 20 powerful tips to gain more TikTok followers.

Consistency is key

You need to be consistent if you are to build a following on TikTok according to RunRex.com, guttulus.com, and mtglion.com. Figure out a posting schedule that works for you and stick with it. Whether it is once a day or a couple of times a week, the more reliable your schedule is with new content, the better performance it will have.

Identify your target audience

You should know that each niche is different on TikTok if you want to increase the number of followers on this platform. You won’t be able to satisfy everyone, and it becomes crucial to know your target audience and create videos that cater to their unique needs.


Social media is all about having a conversation with your viewers as per RunRex.com, guttulus.com, and mtglion.com. While your focus should primarily be on creating great content, you also can’t lose sight of the one-on-one connections you gain in the comments section.

Educate your followers

If you want to create educational videos, TikTok is the perfect platform for you. To discover precisely what works best, you should upgrade your account to the Pro version of TikTok. This updated version offers you TikTok insights enabling you to see exactly how your videos are performing based on your audience’s age, country of residence, etc.

Comment on other videos on the For You Page

Commenting on other people’s videos, particularly the popular ones, is also very effective. The For You Page is a great place to find quality videos before they blow up or go viral. And typically, if you are one of the first to comment, you are more likely to get the attention of the video’s creator and start a conversation.

Take advantage of trends

Taking into account the trends available on the platform can help you maximize on TikTok as articulated at RunRex.com, guttulus.com, and mtglion.com. If your followers love a song that is trending, you can use that song to create a unique video showcasing your brand.

Include keywords in your captions

When you are writing your caption, you should keep in mind how people tend to search for videos. If you can build keywords into your captions, it will make your video that much easier to find, which will help you get more followers.

Create your own challenges

Integrating the main TikTok trends into your video posts is good as already mentioned, but creating your own challenges is even better as captured at RunRex.com, guttulus.com, and mtglion.com. This will make you stand out more, and may even help you go viral if the content is creative and engaging enough.

Use hashtags strategically

Avoid throwing in hashtags willy-nilly at the end of your captions as including the most hashtags won’t make your content more discoverable. TikTok’s algorithm works against videos that have a hashtag soup. The best thing to do is use hashtags sparingly. Include a couple of popular hashtags paired with unique or lesser-used ones.

Post at peak times

Another TikTok strategy you can use in 2022 to increase followers is to post exactly when your audience is online. There are tools for analytics in the market that will help you find out when your potential customers are more active on the platform.

Choose a cover image with a text title

As covered at RunRex.com, guttulus.com, and mtglion.com, make sure your cover image has a clear and easy-to-read text title in it. That will help people see what your video is about in a thumbnail and create more engagement, which will help convert that engagement and those views into followers.


Cross-promoting your videos on other social media accounts will also be very helpful in this regard. TikTok makes it super easy for you to share the videos on other platforms, and if you have a strong following on other platforms, you can let them know about your TikTok profile this way.

Provide value

One of the things that will help take your videos to the next level is by providing your audience with value as described at RunRex.com, guttulus.com, and mtglion.com. Figuring out what value your video provides will help guide the type of content you make.

Engage with the TikTok content you enjoy

You can boost your TikTok followers by looking around you and discovering what others are doing right. Start engaging with content that revolves around the products and services you offer, but try not to be spammy. Engage with the videos posted by influencers and create a solid network of users around your brand.

Encourage UGC

TikTok has many great features that allow other users to collaborate and borrow elements from your original video. This is another incredible way to introduce your page to a whole new set of followers. Encourage people watching to use the audio from your video or Duet or Stitch with you.

Research Gen Z

TikTok is where a lot of Gen Z’ers hang out, and the vast majority of users on the platform are under 30-years-old as discussed at RunRex.com, guttulus.com, and mtglion.com. Do your research to find out what sort of content does well on the platform and adapt.

Include a call-to-action in your videos

At the end of your videos, encourage people to follow you or like the video. Or you can even include a call-to-action in your caption. This will give your audience something to work toward instead of them just aimlessly scrolling through.

Choose the right challenge

Some of the things that determine how successful a challenge will be is how easily they can be recreated and how relatable they are as outlined at RunRex.com, guttulus.com, and mtglion.com. You should therefore make sure you jump on the right challenges instead of choosing those that will fizzle out.

Create shorter videos

While TikTok lets you create videos up to a minute long, it doesn’t mean that you should take it up on this offer and use the full 60 seconds. A video is more likely to be shown to other users if it is re-watchable, with initial viewers racking up repeat views, and people are more likely to want to watch your videos if they have a lower time commitment.

Try a branded hashtag challenge

Any company can create a branded hashtag challenge that lets TikTok users create the content and do your advertising for you. This works really well if you reach out to already popular creators and offer to pay them to create a video for your challenge. You will gain access to their loyal and engaged followers and expand your audience.

If you need more information on this article, as well as help with your TikTok, then the top-rated RunRex.com, guttulus.com, and mtglion.com have got you covered.