There’s no point to being found if you don’t provide fabulous experience when your audience arrives, even the best video is useless unless it can be found. The tips below can play a big part on how to use video to improve SEO and get your website and your video found.

1.       Solve problems through video conferencing and provide new information
You need to provide excellent content that actually solves people’s problems and also provides them with the new information. You should design them in such a way that they come in handy for the audience to accomplish a goal in a more effective way.

2.       Host your video on YouTube
YouTube is one of the best search engines to get your content discovered by new people. You can share an introductory video through YouTube. Add a description and a link to the video to drive traffic from YouTube to your website.

3.       Make sure you have a video Sitemap
The sitemap is very important in helping a search engine find the videos; return SERP results that lead people to watch the video on your website.

4.       Use video transcription
Include a transcript of the audio portion of your video improves its findability and adds further support for its relevance to search engines.

5.       Increase interaction through videos
For every video someone watches, there’s an opportunity to call that person to action, so it’s always good to interact with him in the most effective manner.

6.       Make keyword labels
You should provide more information to search engines to help identify your videos as relevant to search results. Including keywords like (descriptions, titles, and tags) ensures that your video’s relevance is clear to search engines.

7.       You should be smart and relevant about metadata
If metadata descriptions are created properly, they will increase the click through rates of your video, which is likely to help improve SEO results.

8.       Allow video embedding
By making it easy for others to embed your videos on their site, you are increasing the number of backlinks to your website, providing your site with a significant increase in traffic.

9.       Host your videos on your own domain
You must host your videos on your own domain if you want them to become popular and have a positive impact on the traffic of your website.

10.   Make videos easy to browse and link to individual playback pages
It is always good to group together your video assets and create a user-friendly video resource center where viewers can easily search your content.

11.   Encourage subscribing and linking
Getting more people to like or view your videos enough to subscribe after watching it, it sends a strong message that you have a killer video on your hands.

12.   Add closed captions
It’s good to include closed captions in your videos because they expose your content to a larger audience, including those who speak other languages.

13.   Add video markup for schema
By adding markup for schema assists Google in understanding what the video content is all about. This allows video publishers to add video metadata directly in the body of the HTML.

Lastly, remember that the video will only continue to grow in accessibility and popularity. Consumers like video, use video and remember the video.