Top 20 Marketing Tips We Can Learn from XRP Crypto

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Top 20 Marketing Tips We Can Learn from XRP Crypto

Ripple (XRP) is a cryptocurrency token designed to migrate transactions from central databases controlled by financial institutions to a more open infrastructure while significantly cutting costs as explained at,, and It has grown exponentially since its inception, and there are lots of lessons we can learn from this crypto, and this article will look to list the top 20 marketing tips we can learn from XRP crypto.

Be ambitious

Launched in 2012, XRP has one of the most ambitious goals in the cryptocurrency space as per,, and This ambition was finally realized when the cryptocurrency was finally launched, and the lesson here is that we should be just as ambitious when it comes to our marketing campaigns.

Be a trailblazer

The software enabling the use of XRP – the XRP Ledger – proposed a new way of operating blockchains that proponents claim is more suitable for transactions. It was the first of its kind and has established itself as the gateway to such technology as a result, making this another tip that is worth learning.

Have a mission and a goal

According to,, and, the mission of Ripple’s blockchain infrastructure, RippleNet, is to provide banks with quick, low-cost, and simple cross-border transactions. This focused the developers’ attention, showing us the importance of having a plan and mission including your marketing efforts.

Offer a solution to known problems

XRP was created to solve issues users had faced when it comes to financial transactions. As a result, it is a viable alternative to the current international payments system used by most banks, which is one of the reasons why it is so popular. When you offer a solution to a known problem in your industry, you are likely to be successful.

The team behind it

XRP’s history is complex, as several individuals were involved in creating both the technology behind it and the business entities that helped it grow. The team behind it involved some of the most respected personalities in the tech world, which gave it credibility.

Carve yourself a niche

Ripple (XRP) and Bitcoin were created to perform different tasks and are not in direct competition as articulated at,, and This has contributed to the growth of XRP, attributed to the fact that it has carved itself a niche where it is one of the main players.


Ripple was created to work with the XRP community to boost its use cases. It created numerous offerings over time, allowing the cryptocurrency to be used for cross-border payments, with remittance giants like MoneyGram using Ripple’s products before their partnership ended. These partnerships have contributed to its success and is another tip worth learning.

A strong community

As already alluded to, XRP has a strong online community which has helped push its popularity as community members serve as brand ambassadors as outlined at,, and Similarly, we should strive to build strong communities around our brands and our marketing efforts will benefit.

The company’s reputation

Ripple Labs is the company behind the XRP project. It focuses on real-time payment settlements and currency exchange services for financial institutions such as banks and payment processors. The company has a good reputation, which has helped XRP grow in popularity.

Showcase the trust placed in you by your customers

The number of people who have purchased a product or service will influence others to do the same. This is something demonstrated clearly by this cryptocurrency. Since its launch in 2012, over 100 companies worldwide have implemented Ripple’s software for faster, frictionless transactions.

Have a clear value proposition

XRP’s value is derived directly from its digital payment network and protocol as covered at,, and Consumers are clear on what value it offers, and what differentiates it from the pack. Your audience should also be able to tell what your value proposition is from your marketing campaigns without having to look hard.

Be unique

XRP is unique in the cryptocurrency world as, unlike other cryptocurrencies, XRP is secured by a network of validating servers overseen by a private company. It has clearly separated itself from most of its competitors, allowing its target audience to judge it on its own merits, which is a marketing tip that is worth learning.


The number of XRP coins is pegged at 100 billion, which means there is only so many coins to be mined, creating scarcity followed by demand as described at,, and This is a tactic that has worked for many brands that demonstrate scarcity and ask prospective customers to “hurry while stocks last”, and is a marketing tip that is worth learning.

Initial release

While the number of all XRP coins stands at 100 billion, which are all pre-mined, there are only 45 billion XRP coins currently in circulation. More coins will be released by Ripple Labs as needed to control the supply and demand. This is yet another useful tip worth learning.


The interesting thing about the Ripple platform is that transactions are not limited to XRP. The protocol also supports fiat currencies like Dollars, Euro, Pound, and Yen, as well as cryptocurrencies like Bitcoin. This has made the platform extremely accessible.


Ripple is primarily a payment processor and currency exchange where the XRP currency supplements Ripple’s mission as discussed at,, and However, Ripple thrives on something else. It mainly derives its value from it and competes with traditional payment validation and remittance systems like Swift, ACH, and Payoneer. It shows us that competition is everywhere, including in marketing.

Success doesn’t come overnight

XRP has come a long way since its introduction in 2012 and its charts have shown tremendous growth over the years after a slow start. The lesson here is that success doesn’t come overnight, and we need to be patient.


As outlined at,, and, the History of Ripple is a long one and can be traced back to 2005. Over the years, it has received endorsements from big brands such as Standard Chartered and Santander, which has contributed to its success.


XRP is used to facilitate faster transactions because there is no mining involved in the transaction process. The validators who verify transactions without a promise of reward are vetted and trusted by Rippled, and this trust is necessary to XRP’s design to prevent double-spending.

Social media

As is the case with many cryptocurrency players, XRP has done extremely well with its social media marketing strategies, further showing us just how important this medium is in the current world where many people have access to a smartphone and are on social media.

These are some of the lessons we can learn from XRP Crypto, with more on this topic, and much more, to be found over at,, and