Top 25 Scams in Digital Marketing to Avoid

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Top 25 Scams in Digital Marketing to Avoid 

The rise of the digital era has availed golden marketing opportunities by creating a sound platform for advertising. However, as history can show in past times of rapid advancement, there are always those that are solely after exploiting the system to dupe the innocent. With the advent of digital communication, unscrupulous individuals have labored to come up with digital scams. Below are the top 25 that you should avoid.

Unsolicited emails criticizing aspects of your site and then offering a solution are almost always scams. Often, such emails contain a lot of jargon that can mislead you into thinking the author cares about your website.

Magic bullet solutions are hardly ever legitimate. Any solution that is touted as the only thing you need to solve all your problems is likely to be a scam, and you would be better off avoiding it.

Upselling is one of the biggest scams around. You buy a service or product, and before you know it, other products you do not need are being pushed down your throat.

One shoe fits all scams that recommend a similar solution to conflicting problems have been on the rise.

Companies with no track record selling expensive products are most likely running a scam. If you are buying anything noteworthy, be sure to check the legitimacy of the company or website.

Pyramid affiliate schemes, where the top tier of the pyramid lines its pockets with money lost by those in lower levels of the pyramid have been rampant.

Ignore unsolicited emails that detail unauthorized scans carried out on your site. Such emails typically recommend a perfect solution which the mail sender can conveniently provide at discounted rates.

Expensive mentoring programs run by experienced ‘gurus’ are often crafty scams. Be sure to perform due diligence before signing up for such.

Programs that try to convince you to focus on increasing your prices and reduce your customer base, while at the same time promising to teach you how to do it at a fee should be approached with a lot of caution.

Many website owners have fallen victim to the generic report scam. A firm pledges to help you increase visits to your site but only offers generic, hard to understand reports with no actual results.

“Get product free – just cover shipping” products have been a mainstay scam for a few years now. Often, the price of whatever you are getting for ‘free’ is factored into the shipping cost.

Web pages that tend to shift without any input on your part are scams that try to get you to click on ads. You may find that just when you want to click on something, the page shifts and you end up clicking on an ad.

You may be fooled into downloading free software only to find that it is a trial version, a fact that was indicated someplace in the fine print.

Sites that offer free downloads but avail several similar download links try to scam visitors into downloading adware.

Some installation wizards will install adware on your computer changing your browser’s homepage and installing banners.

Free online conversion services are used as bait to get you to subscribe to unnecessary services. You may discover that the most critical information concerning your conversion is only accessible if you have a premium subscription.

Personal Emails asking job seekers to take psychometric tests with links included are often a scam. The email sender gets a cut for all referrals made through the included link.

Most online search sites offer free basic information but withhold something critical in a bid to strong-arm you into subscribing to get all the information.

Junk e-books and content is provided on websites that seek to convince you to subscribe by leaving your email address. It is often a scam aimed at harvesting your email address.

There have been cases of social media ‘experts’ who purport to offer effective social media campaigns, but only buy likes, duping clients into thinking a campaign has been successful.

Referral websites that charge exorbitant rates to include your product or site in their ‘top’ lists are hardly ever worth it. The traffic they generate is rarely worth the prices they charge.

SEO experts who promise to get your site ranked first immediately are most likely fraudsters after your hard earned money.

Some scammers prey on the naivety of some people by offering simple services such as setting up a ‘Google Places’ account at exorbitant rates.

Some websites share your information with other parties and soon, you get marketing calls out of the blue trying to sell you products related to what you initially bought.

Some websites promote and sell non-existent products and consequently vanish entirely once discovered.

Being safe from the many digital scams floating around requires a keen eye for detail and trust in your gut. If you feel like something is not right, then, it probably is a scam. Also, the cliché saying ‘if a deal is too good, think twice’ should apply when making any digitally oriented decision.