How to Use Video Campaign Manager with AdWords Scripts. 25 Tipstony tony https://secure.gravatar.com/avatar/aa9bbdf8f1e6bbf534778ecea7c0c925?s=96&d=mm&r=g
How to Use Video Campaign Manager with AdWords Scripts. 25 Tips
Late last year, Google rolled out script support for video ads – a move touted by many in the industry as an absolute masterstroke. What this means for you, as an AdWords user, is that scheduling, data collection, reporting, adjusting campaigns plus many other video ad actions that hitherto required lots of time are now doable via simple script implementation. Below are pro tips on how to use video campaign manager with AdWords scripts.
Check Google’s library for ideal scripts
It all starts with getting a meaningful, actionable scripts and Google library has tons of them. This is the most crucial step as a poorly constructed script will likely malfunction and render vain your efforts.
Search for scripts online
If Google’s script collection fails to satisfy your needs, do an online search and download the script of your liking from trustworthy and verified developers.
Adjust premade scripts
To construct scripts that precisely cater for your needs, simply download those that seem ideal and perform minor customizing tweaks.
Combine script snippets
Alternatively, you can take portions of different premade scripts and combine them to come up with a precisely customized version.
Use automated rules
If the whole scripting affair seems like too much, the ‘automated rules’ tool by Google offers a feasible alternative. You can set it up to make changes to bids, budgets, ad statuses, etc.
Polish up on your scripting skills
To optimally leverage scripts, you will have to polish up on your skills. Luckily, it is not a tall order with all the resources online.
Get professional help
If you are totally inept at scripting, get professional help or involve someone well versed with the same.
How to create a script from scratch
Sign into your AdWords and navigate to campaigns. On the left, click on bulk campaigns followed by scripts then +script. An editing box will appear in which you should type your script characters.
How different scripts come together
To combine scripts, just copy and paste characters into the dialog box provided, make any necessary changes and save for later use.
Utilize script autocomplete
Google, in its infinite wisdom, provides an auto completion feature. Also provided are indentation and syntax cues. These tools are meant to make script creation easier, and you should absolutely take advantage of them.
Use the examples tool
In the editing space, click on ‘show examples’ to view common examples that you can borrow to ease up scripting.
Develop a naming system
If you intend to implement multiple scripts, develop an advanced naming system that will make script identification and management easy.
Always preview scripts
To be on the safe side, make a point of previewing all scripts before running them. For the preview command to run, you have to provide authorization first.
Always keep a close eye on the logs
To confirm everything is working out smoothly, make a habit of checking out script logs. If at all anything is amiss, records will point you in the right direction and aid in troubleshooting.
How to access detailed logs
To access a step by step version of the logs, click the ‘view details’ link and an elaborate breakdown of all script activity will surface.
Stop unnecessary scripts
If any script becomes obsolete, simply remove it. However, keep in mind that you cannot reinstate a script after removing it.
Without a doubt, some scripts will sometimes prove problematic. To find solutions, visit Google’s developer forums.
How to schedule scripts
You can schedule scripts to run by the hour, day or week. Navigate to the scripts page>actions>create schedule and you will be presented with various scheduling alternatives.
How to get error notifications by mail
In the script scheduling process, make sure the ‘email me if authorization expires’ button is checked. This way, you will immediately get a notification in case of malfunctions.
It is advisable to solve any issues immediately they arise to avoid one mishap causing a problem pileup.
Keep in mind the timeout
Bear in mind that the system terminates long running scripts (30-60 minutes) tailored to accomplish certain management actions.
It will take time to be an adroit manager of differing scripts. Therefore, take it slow and adopt a studious and open minded attitude.
Do not bite more than you can chew
Scripts are so resource friendly that many make the mistake of trying to script everything too soon. Consequently, multiple unprecedented issues arise due to haphazard planning and execution.
Script changes cannot be undone
Once you have altered a script, there is no going back. Therefore, always be mindful of the changes you make.
Experiment and find new ways to use scripts
Developers keep on coming up with handy scripts, and you should, therefore, keep your ears on the ground to discover new ways of leveraging them to ease campaign management.
In conclusion, to put it all into perspective, efficient use of scripts eliminates all repetitive tasks thereby greatly reducing campaign management time. Though the related learning curve is steep, without a doubt, perfecting scripting is definitely worth it.