How to Use Video Campaign Manager with AdWords Scripts. 25 Tips


How to Use Video Campaign Manager with AdWords Scripts. 25 Tips          

Late last year, Google rolled out script support for video ads – a move touted by many in the industry as an absolute masterstroke. What this means for you, as an AdWords user, is that scheduling, data collection, reporting, adjusting campaigns plus many other video ad actions that hitherto required lots of time are now doable via simple script implementation. Below are pro tips on how to use video campaign manager with AdWords scripts.

Check Google’s library for ideal scripts

It all starts with getting a meaningful, actionable scripts and Google library has tons of them. This is the most crucial step as a poorly constructed script will likely malfunction and render vain your efforts.

Search for scripts online

If Google’s script collection fails to satisfy your needs, do an online search and download the script of your liking from trustworthy and verified developers.

Adjust premade scripts

To construct scripts that precisely cater for your needs, simply download those that seem ideal and perform minor customizing tweaks.

Combine script snippets

Alternatively, you can take portions of different premade scripts and combine them to come up with a precisely customized version.

Use automated rules

If the whole scripting affair seems like too much, the ‘automated rules’ tool by Google offers a feasible alternative. You can set it up to make changes to bids, budgets, ad statuses, etc.

Polish up on your scripting skills

To optimally leverage scripts, you will have to polish up on your skills. Luckily, it is not a tall order with all the resources online.

Get professional help

If you are totally inept at scripting, get professional help or involve someone well versed with the same.

How to create a script from scratch

Sign into your AdWords and navigate to campaigns. On the left, click on bulk campaigns followed by scripts then +script. An editing box will appear in which you should type your script characters.

How different scripts come together

To combine scripts, just copy and paste characters into the dialog box provided, make any necessary changes and save for later use.

Utilize script autocomplete

Google, in its infinite wisdom, provides an auto completion feature. Also provided are indentation and syntax cues. These tools are meant to make script creation easier, and you should absolutely take advantage of them.

Use the examples tool

In the editing space, click on ‘show examples’ to view common examples that you can borrow to ease up scripting.

Develop a naming system

If you intend to implement multiple scripts, develop an advanced naming system that will make script identification and management easy.

Always preview scripts

To be on the safe side, make a point of previewing all scripts before running them. For the preview command to run, you have to provide authorization first.

Always keep a close eye on the logs

To confirm everything is working out smoothly, make a habit of checking out script logs. If at all anything is amiss, records will point you in the right direction and aid in troubleshooting.

How to access detailed logs

To access a step by step version of the logs, click the ‘view details’ link and an elaborate breakdown of all script activity will surface.

Stop unnecessary scripts

If any script becomes obsolete, simply remove it. However, keep in mind that you cannot reinstate a script after removing it.

Troubleshoot problems

Without a doubt, some scripts will sometimes prove problematic. To find solutions, visit Google’s developer forums.

How to schedule scripts

You can schedule scripts to run by the hour, day or week. Navigate to the scripts page>actions>create schedule and you will be presented with various scheduling alternatives.

How to get error notifications by mail

In the script scheduling process, make sure the ‘email me if authorization expires’ button is checked. This way, you will immediately get a notification in case of malfunctions.

Be proactive

It is advisable to solve any issues immediately they arise to avoid one mishap causing a problem pileup.

Keep in mind the timeout

Bear in mind that the system terminates long running scripts (30-60 minutes) tailored to accomplish certain management actions.

Be patient

It will take time to be an adroit manager of differing scripts. Therefore, take it slow and adopt a studious and open minded attitude.

Do not bite more than you can chew

Scripts are so resource friendly that many make the mistake of trying to script everything too soon. Consequently, multiple unprecedented issues arise due to haphazard planning and execution.

Script changes cannot be undone

Once you have altered a script, there is no going back. Therefore, always be mindful of the changes you make.

Experiment and find new ways to use scripts

Developers keep on coming up with handy scripts, and you should, therefore, keep your ears on the ground to discover new ways of leveraging them to ease campaign management.

In conclusion, to put it all into perspective, efficient use of scripts eliminates all repetitive tasks thereby greatly reducing campaign management time. Though the related learning curve is steep, without a doubt, perfecting scripting is definitely worth it.