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What Happened to iHeartMedia? The Decline of a Business

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What Happened to iHeartMedia? The Decline of a Business

This is an American mass media corporation that was founded in 1972. It is the world’s most famous and the largest commercial radio conglomerate with some 850 radio stations in its ownership, with more information on these radio stations to be found on Some of the most popular radio stations are part of their portfolio. This corporation has managed over the years to retain relevance in an increasingly digital world with its ratings and customer base rarely dipping. Some of the popular radio shows in America have been shows on the iHeartMedia stable. Over recent times they have fallen on hard times with experts trying to pick the bones and find out where the rain started beating them. This article will look to do that as well, and try to put forward some reasons that may have led to their decline.

One of the reasons that definitely played a part in the decline of iHeartMedia is the fact that they came under increased competition from online music services and next generation radio companies. The technological wind has blown hard in recent times and it has had an impact in many traditional industries. The radio industry has not been left behind with new players like Pandora and many more putting so much pressure on traditional radio platforms like iHeartMedia. This has led to a decline in ratings as well as a decline in both the number of people that listen to radio as well the amount of time people spend listening to radio nowadays. To add to this research shows that very few people actually own radios nowadays and the numbers are bound to go down in the coming years. Remember, all this statistical data and research is available on Anyway, back to the discussion, the reduction in all the numbers stated above led to a reduction to their bottom line and definitely played a part in their decline.

Another thing to note about the modern times is that personalization is a big thing in the current age. Everything is personalized and customized as people like to enjoy things that are tailored to their very specific tastes, something that the folks at excel in as an aside. This is something radio is unable to provide as their content is for the masses. Most people prefer to create their own personalized playlists where they can listen to their favorite music. This has definitely led to the decline of radio in general and iHeartMedia is no exception. Radio stations on the iHeartMedia portfolio always tried to tailor their content to different genres and tastes as well as regions and cities. They tried to make sure that their stations weren’t so homogenous and plain by trying to bring a lot of versatility in their many radio stations, but despite their efforts they just couldn’t shake the fact that radio just isn’t as personalized like the current consumer wants it. This definitely led to the decline of iHeartMedia as it led to the shedding of their customer base as they went in search of more personalized playlists.

Another factor that may have led to the decline of iHeartMedia is the weakening of the advertising market in the radio industry. Experts on advertising at note that, the emergence of new ways to do target advertising are not only proving to be more effective but cheaper too. This has had a massive effect on the radio industry, in which iHeartMedia is a part of, as a large percentage of the revenue in this industry is attributed to advertising. Most advertisers prefer nowadays to take out ads online and make use of all the new forms of advertising that have hit the market in this digital age that we live in. Competition from social media sites like Facebook that have in recent times decided to enter the ad market with great success has helped put the pressure on traditional media companies, like radio, that have seen their share of the market reduce. This reduction in their major revenue stream put pressure on their finances and definitely contributed to their decline.

The generational burden that is associated with radio is one that is no doubt proving too much for corporations like iHeartMedia. This is because most of their consumer base is of an older generation with the majority of the younger generation opting for online streaming and hard drive sources that are more tailored to their tastes. This over time is bound to have an effect on the revenue of the company as the older generation is replaced by the new generation who are not that into radio services. All the reasons discussed above as well as many others slowly but surely led to the decline of iHeartMedia and in the end they had to file for bankruptcy as operational costs and debt levels soared and these couldn’t be offset by dwindling revenue streams. As usual there is more to be found on this and so much more on the always reliable

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