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What SEO Principles Are You Familiar With?
Subject matter experts, including the folks over at runrex.com, are unyielding on the point that any business that is worth its salt should have a website. You simply can’t be able to compete in the current business climate if you don’t have a website. On top of having a website and an online presence, you really need to be engaged in one form of internet marketing or the other given the huge numbers of people, and growing, that are to be found online and browsing the internet. One of the ways you can do this is through SEO, or search engine optimization, which is the process that is aimed at ensuring your website is ranked as high as possible on search engine results pages, SERPs, making it easier to find online. Statistics indicate that about 44% or thereabouts of businesses use SEO. If you are among those that aren’t using SEO, then you are missing out as this is a great way to gain leads for your business and hence increasing sales and profits. If you are selling goods online, you will not be able to grow you customer base and sales if your website appears on say page 5 in search results. Users are unlikely to browse until page 5. You need to come up with good and effective SEO strategies to get yourself near and on the first page, and to do so, you need to understand the various SEO principles that are there. I mean, how may SEO principles are you actually familiar with? If you don’t know many, this article will look to highlight a number of them with the help of the subject matter experts over at guttulus.com.
One of the key SEO principles that we have to mention is keyword optimization. We all know that keywords play an important role as far as SEO is concerned, and in fact they are arguably its most important element. Before creating content, you should first know the words that people are using to search for goods and services like the one you are offering. You should ensure that every page contains keywords that are of relevance to your business and that is why, as per the gurus over at runrex.com, keyword optimization is important. This involves doing rigorous keyword research, using tools such as BuzzSumo among other keyword research tools to ensure that you find the right keywords for your campaign. Once you get the right keywords selected, keyword integration is just as important where you should ensure that you integrate your keywords naturally in your copy, taking care not to overuse them leading to keyword stuffing, something which is explained in detail over at the excellent guttulus.com.
Another key SEO principle is user experience; something you should be very familiar with if you are to be successful with your SEO strategies. The best SEO campaigns, as per the gurus over at runrex.com, are the ones that are designed to ensure that visitors to your website have a good experience, which may lead to them staying on it longer, a metric known as dwell time. Sites with long dwell times will always be ranked highly by Google. Some of the things to keep an eye on as far as user experience goes include the page speed and loading times. If your visitors have to wait long before your page loads, they will have a bad user experience and are unlikely to want to stick around. The navigation of your website also plays an important role as far as user experience is concerned. Visitors want your site to be simple to navigate and for them to able to find critical and useful information about your business quickly. A disorganized navigation will only lead to a bad user experience. Your website should also be attractive, with visuals such as photos, videos and infographics, making your content and website more engaging. If your website is only just plain text, then visitors are unlikely to want to stick around as per the folks over at guttulus.com.
Another principle of SEO that you should be familiar with is the one on optimizing of title tags. Title tags are a crucial component of SEO and you should make sure that each of your titles are optimized as this is the first thing users see when they find your listing on search results. As explained by the subject matter experts over at guttulus.com, you should optimize your title tags to make the best possible first impression. To do so, make sure your most relevant keyword appears towards the front of your title to ensure your audience see it. Other than optimization of title tags, another important SEO principle is Meta description optimization. Your audience will always look at your Meta description, the small section of text displayed below your title tag, before clicking on your website. You will only be allowed 150-160 characters as far as the Meta description is concerned and as such you should use these characters wisely. Ensure the information provided here is of value to your clients so that they can be inclined to visit your website. Another key SEO principle is the publishing of high quality content as per the gurus over at runrex.com. This means content that is engaging, relevant and useful to your target audience.